Market Development Leader

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Plan and execute marketing and sales strategies to achieve business targets.
• Develop and implement initiatives to increase market reach and customer acquisition.
• Lead, train, and manage the marketing and telecalling teams.
• Set performance goals and ensure team motivation and productivity.
• Generate quality leads through various channels.
• Ensure effective follow-up and maximize lead conversion rates.
• Oversee digital marketing activities, online campaigns, and promotional events.
• Manage social media, SEO / SEM, email marketing, and online advertising efforts.
• Monitor marketing and sales performance metrics.
• Analyze results, identify areas for improvement, and prepare periodic reports.
• Coordinate with management to align marketing activities with business goals.
• Collaborate with other departments to ensure smooth execution of strategies.

Qualifications