Digital Media Strategy Lead

Responsibilities

Responsible for digital marketing strategy across the channels.

Will be completely responsible for Strategy, budgeting, planning & implementation of large-scale media spends of our clients across all the channels.

Must take complete ownership of the media spends right from planning to implementation for the optimal business outcome.

Required to work on and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines.

Work with agencies, vendors, and internal teams to get the media plan implemented.

Optimize spend and performance based on trend insights.

Managing end to end digital marketing campaign.

Monitor, measure and analyze the performance across channels for increasing the overall digital marketing efficiency.

Handle all key formats of digital media channels - Search, Social, Remarketing, Affiliates and likewise.

Plan, own and execute all digital marketing initiatives including Performance Marketing, Social Marketing, SEM, email marketing, affiliates and display advertising campaigns.

Must have a strong knowledge and experience in Google Analytics.

Measure and report on performance and assess these against goals such as ROI and KPIs.

Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

Experience in media planning, implementing and reporting the performance of Paid campaigns for multiple clients.

Experience in LinkedIn Ads, Twitter Ads, Google, Programmatic is required

5-7 years of hands-on experience in digital marketing Knowledge of on-page and off-page SEO will be preferred

Strong data interpretation and analytical skills, Good understanding and working knowledge of Google Analytics is required.