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Social Media Marketing Specialist

Social Media Marketing Specialist

ManipalCigna Health Insurance Company Ltd.Mumbai, Maharashtra, India
9 hours ago
Job description

A Social media platform specialist with hands on experience in managing Facebook, Instagram, Twitter, You Tube & LinkedIn. Manage presence on social networking sites and their day to day activities. Monitor the company’s social media accounts and offer constructive interaction with users.

Social Media

  • Develop the overall approach (In-organic (paid), Organic (user generated) and Hybrid) for the brands presence across various social media platforms with the objective to increase brand visibility, build and increase engagement.
  • Has a proven track record that displays a strong creative mindset both in terms of online media and content approach
  • Use the platform to connect with the brands target audience amongst consumers and advisors.
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
  • Liaise with internal stakeholders and manage relationships with external agencies such as the Web Design Agency, Branding Agency, PR Agency & SEO Agency
  • Stay up to date with latest social media best practices and technologies
  • Work with copywriters and designers to ensure content is informative and appealing
  • Find connect with bloggers, forums, and influencers to work with and lead the outreach program with influencers regularly.
  • Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.

Monitoring

  • Develop benchmark metrics to measure the results of social media programs
  • Analyze and evaluate social media campaigns and strategies
  • Report on effectiveness of campaigns
  • Monitor trends in social media
  • Monitor the activities of main competitors in social media
  • Monitor social space for brand and related topics and conversations
  • Understand how the social media impacts website traffic
  • Monitor SEO and user engagement and suggest content optimization
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
  • ORM

  • Manage reporting on a monthly basis
  • Participate in crisis communication as per business requirements
  • Monitor and respond to online reviews, including negative review tracking and follow ups.
  • Manage business listings on Google “My Business”
  • Manage and update Online Reputation Management resource library.
  • Work with the service / grievance team for Online Reputation to address any issues with review sites.
  • Manage the day-to-day maintenance of the reputation-monitoring program, in conjunction with Listening tool.
  • Very important to know and Use Social media & ORM tools such as Locobuzz, Hoot suite, Simplify 360 etc
  • Create weekly social media program status reports detailing key insights, popular content topics, community quotes and monitoring results; work with platform analytics / listening tool and prepare business metrics & sentiment reports.
  • Work Experience :

  • 5+ years of managing hands on Social media platforms. Experience in BFSI / Insurance sector would be added advantage.
  • Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
  • Creative skills for contributing new and innovative ideas
  • Ability to create cutting-edge social media and digital marketing content & proofreading ability
  • Experience with social advertising platforms such as LinkedIn, Facebook, Twitter & YouTube
  • Experience of managing website content will be added advantage.
  • Education : Management graduate from a reputed institute
  • Certifications : Google certification / Digital Marketing certification preferred
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    Social Media Marketing Specialist • Mumbai, Maharashtra, India

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