Associate Manager

Job Description- Associate Manager- SEO and Adobe Analytics

Job Objective

To execute and deliver actionable business intelligence and insights on client projects for their digital marketing programs inclusive of web user behaviour, website performance and campaign performance. You will be responsible for analyzing and reporting on digital marketing performance, providing insights to guide decision-making, and driving continuous improvement in marketing campaigns. You will have a strong background in Adobe Analytics and digital marketing reporting, with a focus on delivering actionable KPIs to optimize performance.

Responsibilities

Analyze and Report on Digital Marketing KPIs : Monitor, track, and report on key digital marketing metrics, including traffic, conversion rates, ROI, customer acquisition costs, and engagement across channels.

Adobe Analytics Expertise : Leverage Adobe Analytics to track, analyze, and provide detailed insights into user behavior, campaign performance, and website performance.

Data Visualization and Reporting : Create detailed reports, dashboards, and visualizations to communicate insights and trends to stakeholders, using tools such as Excel, Tableau, or Power BI.

Cross-Channel Performance Analysis : Evaluate performance across various digital marketing channels, including paid search, SEO, email marketing, social media, and display advertising.

Continuous Optimization : Identify opportunities for campaign optimization based on data-driven insights. Collaborate with marketing teams to suggest improvements and provide strategic recommendations.

Stakeholder Collaboration : Work closely with marketing, product, and executions teams to ensure that marketing strategies are aligned with overall business goals.

Market and Competitor Analysis : Conduct competitive analysis and stay updated on industry trends to benchmark performance and identify growth opportunities.

Project Delivery : Execute assigned tasks to achieve results for clients from their digital marketing programs ensuring the deadlines are met.

Quality Assurance : Ensure error free delivery in all deliverables from a data and logic perspective

Key Performance Indicators

Demonstration of technical excellence in applying analytical skills on digital marketing programs

Ownership towards learning client business, industry, customer & competition

Ability to deliver error free and high-quality output on projects as per the project plan

Follow the solution frameworks, processes and templates and contribute in evolving them

Follow best practices based on knowledge and expertise in digital marketing and data analytics techniques

Desired experience

At least 4-5 years of experience in analytics, customer insights or digital marketing roles

Prior experience of working in external client project delivery roles will be preferred

Desired qualifications

Bachelor’s degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc. is a must.

Qualifications

4-5 years of experience in digital marketing analytics, with a strong focus on performance tracking and reporting.

Proficiency in Adobe Analytics (Experience with other web analytics platforms like Google Analytics is a plus).

Strong expertise in reporting on digital marketing KPIs , including traffic, conversion rates, engagement, and ROI.

Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio.

Experience with Excel (advanced functions) for data analysis and reporting.

A strong analytical mindset , with the ability to translate data into actionable insights and recommendations.

Excellent communication skills , with the ability to clearly present complex data insights to non-technical stakeholders.

Familiarity with other marketing platforms such as Google Ads, Facebook Ads, and email marketing tools is a plus.

Preferred Skills

Knowledge of SEO, SEM, and social media marketing analytics.

Experience with other tools such as SQL, R, or Python for data analysis.

Familiarity with customer journey mapping and attribution modeling.