Manager- GTM Strategy

Job Title : Manager – GTM Strategy

Location : Bangalore

Type : Full time

Role Overview

As the Manager – GTM (Go-To-Market) Strategy, you will play a pivotal role in driving strategic initiatives that enhance the engagement and retention of our existing customer base. This role will work closely with the Customer Success (CS) team to create scalable processes, tools, and marketing interventions that improve client satisfaction, drive renewals, and optimize the customer journey. You will lead the Deal Desk function for existing clients, own the Goodera Knowledge Center for CS enablement, design lifecycle marketing campaigns, and support adoption of tools like HubSpot. This role demands a strategic thinker with strong execution capabilities and a passion for customer success.

Key Responsibilities :

1. Strategy Enablement & Knowledge Management

• Own and maintain the Goodera Knowledge Center for the CS team.
• Build and deliver Strategy Workshop modules and toolkits for internal use and client engagements.
• Target and execute up to 4 strategy workshops per year for the top 20–30 clients.
• Partner with CSMs to socialize and implement new content and tools.

2. Deal Desk Management

3. Lifecycle Marketing & Client Engagement

○ First 30 days

○ First 6 months

○ Post 1-year steady-state clients

○ Monthly newsletters

○ NPS surveys

○ Client event participation tracking (webinars, summits, podcasts, etc.)

4. Platform Infrastructure & Insights

○ Contracts and pricing info

○ Revenue realization vs invoicing

○ Renewal vs first-year periods

5. Ad-hoc Strategic Support

Qualifications & Skills

Why Join Us

At Goodera, we are building the future of purpose-driven engagement. Join a team that values impact, creativity, and collaboration, and play a key role in shaping how we grow our existing client relationships at scale.

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Skills Required

Salesforce, Hubspot