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Social Media Associate

Social Media Associate

PW (PhysicsWallah)Thane, IN
25 days ago
Job description

Location : Ludhiana (Local Candidates Preferred)

Position Overview :

We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.

Key Responsibilities :

  • Content Production (60%)
  • Create 5 high-quality videos weekly (Reels / Shorts, testimonials, event highlights).
  • Publish daily shorts across YouTube & social media.
  • Design 5+ static posts weekly (graphics, carousels, stories).
  • Update weekly Google My Business posts.

Growth & Engagement (25%)

  • Deliver 15% MoM follower growth & 10%+ engagement rates.
  • Share weekly updates (photos, events, announcements).
  • Drive 6+ Google reviews / month per location.

    • Campaigns & Initiatives (15%)

  • Execute 1+ localized digital campaign / month.
  • Train students to create content via Social Media Clubs.
  • Track and report KPIs with actionable insights.

    • Performance Metrics (KPIs)

  • 5 videos / week | Daily shorts | 5+ static posts / week
  • 15% follower growth (MoM) | 10%+ engagement rate
  • 6+ Google reviews / location / month

    • Skills & Qualifications

  • Graduate (Marketing, Mass Comm., or related field preferred).
  • 2+ years in social media marketing with focus on short-form video.
  • Hands-on with Canva, CapCut, Premiere Pro (or similar).
  • Proven track record in achieving 15%+ MoM account growth.
  • Strong communication, organizational, and collaboration skills.
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    Social Media Associate • Thane, IN

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