Job Title : Trade Marketing Executive
Location : Agra
Experience : 1–3 Years
Job Description :
We are looking for a dynamic and creative Trade Marketing Executive to join our team in Agra. The ideal candidate will be responsible for executing trade and BTL marketing strategies to drive brand visibility, sales, and engagement at the ground level.
Key Responsibilities :
- Plan and execute trade and BTL marketing campaigns to enhance product visibility and sales.
- Coordinate with sales and marketing teams for smooth implementation of marketing activities.
- Execute in-store branding, product displays, and retail activation programs.
- Manage POS materials, merchandising, and local events / exhibitions.
- Track ROI and analyze performance of trade and BTL initiatives.
- Build and maintain strong relationships with distributors, retailers, and trade partners.
Requirements :
Bachelor's degree in Marketing, Business, or a related field.1–3 years of experience in Trade Marketing / BTL / FMCG / Retail .Strong understanding of BTL marketing activities , including activations, events, and in-store promotions.Excellent communication, coordination, and negotiation skills.Proficiency in MS Office (Excel, PowerPoint).What We Offer :
Dynamic and supportive work environment.Opportunities for learning and career growth.Competitive compensation package.Skills Required
Trade Marketing, Retail, Powerpoint, Excel, Fmcg, Ms Office