Key Responsibilities :
- Research and identify relevant influencers across various social media platforms.
- Develop and execute influencer marketing campaigns to meet brand objectives.
- Cultivate and maintain strong relationships with influencers, negotiating partnerships and contracts.
- Coordinate and manage influencer content creation and distribution.
- Monitor and analyze campaign performance metrics to optimize strategies and ROI.
- Stay updated on industry trends and best practices in influencer marketing.
- Collaborate with internal teams to integrate influencer marketing into overall marketing strategies.
- Ensure compliance with FTC guidelines and brand guidelines in all influencer collaborations.
Qualifications :
Bachelors degree in Marketing, Communications, or related field.Proven experience in influencer marketing or social media management, preferably in a similar industry.Strong understanding of social media platforms and their respective audiences.Excellent communication and negotiation skills.Ability to think creatively and strategically to ideate compelling campaigns.Detail-oriented with strong organizational and project management skills.Proficient in analytics tools to track and measure campaign performance.Familiarity with influencer marketing platforms and tools is a plus.Skills Required
Marketing Executive, Project Management, Media Management, Marketing Communication, Social Media