COMPANY : Leading Multinational Apparel Manufacturer
POSITION : General Manager – Marketing ( from manufacturing or buying office )
LOCATION : Bangladesh
SALARY
: Net USD 6,000 - 8,000 + Benefits
NOTE :
SHOULD BE CURRENTLY HANDLING USD 75 Mn - USD 100 Mn business with extensive overseas travel to meet clients.
OVERVIEW :
Our client, a leading apparel manufacturer seeking an experienced and strategic
General Manager – Marketing
to spearhead marketing and business development for its apparel portfolio. The role is centered on
garment manufacturing business growth , with a focus on securing new buyers, managing key brand relationships, and expanding categories such as
jackets, outerwear, lifestyle, and performance apparel . Direct exposure to
working with global apparel brands
(e.g., Patagonia, Uniqlo, Carhartt, Columbia, North Face, or similar) will be a strong advantage.
RESPONSIBILITIES :
Develop and implement
marketing and business development strategies specific to apparel manufacturing .
Identify and secure
new global buyers / brands
while expanding business with existing clients.
Lead product category growth, especially in
jackets, outerwear, and lifestyle / performance wear .
Work closely with
design, merchandising, and production teams
to align customer needs with manufacturing capabilities.
Drive
factory presentations, buyer visits, and brand development initiatives .
Build long-term strategic partnerships with international
brands, retailers, and sourcing offices .
Monitor global fashion and sourcing trends to position the company competitively in the
garment export market .
Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
Lead and mentor the
marketing / BD team
to deliver sales targets and customer acquisition goals.
PRE-REQUISITES
Bachelor’s Degree in Marketing, Business Administration, or related discipline (MBA preferred).
12–15 years’ experience in apparel marketing / business development
with proven exposure to
garment manufacturing .
Minimum 5 years in a senior leadership role within
apparel industry marketing / BD .
Strong buyer network and customer-handling experience with
global apparel brands and retailers .
Solid product knowledge in
jackets, outerwear, and lifestyle / performance apparel
categories.
Account Manager • India