User Lifecycle Marketing Strategist

Company Overview :

GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 1 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps.

We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on a 1x to 100x journey. We’re building a team that shares our vision of transforming how India manages credit.

Goodscore Raises Series A

Role Description :

We seek a dynamic Growth Marketing Manager to drive customer engagement & retention. This role is pivotal in growing our user base and enhancing customer engagement across all digital platforms. The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing engagement funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.

Key Responsibilities :

Customer Relationship Management (CRM) :

• Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue.
• Build lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value.
• Strategize, build, and own the CRM calendar, creating innovative campaigns to drive maximum conversions.
• Create performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS.

Content Marketing :

Campaign Design and Optimization :

Execution and Reporting :

Skills Required :

Work Requirements :

Why Join Us?