Home Appliance Brand Strategist

About Us

At Opptra, we are building a next-generation global brand franchise business designed to help

high-potential brands expand into key international markets. Our mission is to empower brands to

achieve sustainable growth through end-to-end solutions. Our platform integrates market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfilment, and advanced store management technology, enabling brands to thrive in new markets through omnichannel growth.

Role Overview

Lead and scale the Home Appliances category at OppDoor, managing end-to-end brand

lifecycle—from onboarding promising global brands to achieving sustained growth in international

markets. This includes driving assortment expansion, optimizing underperforming SKUs, iterating

based on market insights, and partnering with cross-functional teams to maximize brand

performance.

Key Responsibilities :

1. Act as the key partner for global Home Appliances brands seeking expansion across India,

GCC, and SEA markets.

2. Build and manage an exclusive portfolio of 5–10 Home Appliance brands, ensuring strong

brand alignment and growth potential.

3. Drive post-launch scaling by :

• Expanding SKU assortment using performance insights and customer demand trends.
• Optimizing assortment by phasing out underperforming SKUs and refining pricing and

positioning strategies.

high-impact growth initiatives.

4. Strengthen eCommerce presence for partner brands and identify opportunities in relevant

offline channels.

5. Ensure profitable and sustainable growth through effective margin management and focus

on GMV contribution.

Experience & Skills Required :

1) 8+ years of work experience, with 4+ in offline retail / eCommerce and at least 4+ years in the HA

category preferred.

2) Deep understanding of HA specific consumer behavior, product assortment, manufacturing and

supplier network

3) Expertise in marketplace / retail selling : category strategy, pricing, visibility, and marketing levers.

4) Demonstrated success in scaling assortment and lifecycle SKU management.

5) Proven record of cross-functional collaboration across brand, ops, tech, and analytics.