Growth Marketing Manager

Job Description

Job Title : Growth Marketing Manager / Product Growth Manager

Location : Remote-first (India), occasional travel (1 to 2 days per month to Mumbai office)

Type : Full-Time, Exclusive

About Us

We are bringing tokenised gold to life on chain. Institutional custody, proof of reserves, exchange partnerships, and liquidity flows all need to be secure, scalable, and trusted. Growth is at the heart of this mission. As Growth Marketing Manager, you will shape our narrative, design launch playbooks, and drive campaigns that attract both prosumer adoption and institutional liquidity.

Role Overview

You will own growth across the entire funnel : institutional credibility, prosumer engagement, and ecosystem partnerships. Your work will span narrative design, exchange and market maker co-marketing, referral and content engines, and analyst and PR visibility. You will work closely with product, business development, and compliance teams to ensure liquidity and adoption grow together.

Key Responsibilities

Narrative Building : Position tokenised gold as “real gold, programmable” across all channels and audiences.

Launch Playbooks : Design and execute structured go-to-market campaigns for new products, listings, and liquidity programs.

Exchange and Market Maker Co-Marketing : Partner with exchanges, liquidity providers, and institutional players for joint campaigns and visibility.

Prosumer Growth Engines : Build referral programs, content strategies, and education campaigns to attract and retain early adopters.

PR and Analyst Relations : Manage press releases, case studies, and analyst briefings to establish credibility and expand reach.

Guardrails : Ensure strict compliance by excluding US, India, and sanctioned geographies in all funnels.

Required Skills and Experience

5 to 8 years in growth, institutional marketing, or product growth roles, ideally in financial markets, tokenisation, or exchanges.

Proven experience in co-marketing with exchanges, market makers, or financial counterparties.

Strong track record of measurable results in liquidity acquisition or user adoption.

Skilled in PR, content engines, referral mechanics, and launch campaigns.

Blend of storytelling and execution, with the ability to work across product, business, and compliance.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

Demonstrated ability to deliver high-impact growth campaigns with clear outcomes.

Salary and Interview Process

Interview Process

Interview Rounds : Leadership culture and fit Growth → Growth case study → Funnel and experiment deep dive / Data-driven marketing exercise / Launch and campaign deep divee / Exchange co-marketing scenario

Why Join Us

Build the first-of-its-kind growth engine in India’s gold investment space.

High ownership, high impact - every growth lever you pull will directly shape adoption and revenue.

Work directly with leadership in a mission-driven, fast-scaling environment.