Assistant Manager - Direct to Customer (D2C)

Job Description : Assistant Manager – D2C Job Type - Permanent

Location - Kolkata

Experience - 3 to 5 Years

Job Responsibilities :

Develop and implement a comprehensive strategy to drive customer acquisition, retention, and revenue growth.

Set KPIs and track performance metrics to ensure consistent growth and achievement of sales targets.

Oversee the operation of D2C platforms, including company-owned websites, apps, and third-party marketplaces.

Optimize website performance, ensure inventory accuracy, and manage product listings.

Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and influencer collaborations.

Design and manage promotional offers, discounts, and seasonal campaigns to boost customer engagement and sales.

Ensure a seamless online shopping experience, including fast shipping, easy returns, and excellent customer support.

Analyze customer feedback and implement improvements

Use analytics tools to track user behaviour, identify trends, and optimize customer journeys.

Generate regular reports on sales performance, conversion rates, and customer demographics.

Experiment with new strategies and tools to enhance brand visibility and market share.

Qualifications : Education :

Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field (MBA preferred) from top tier colleges.

Skills :

Strong analytical skills with the ability to interpret data and make strategic recommendations.

Excellent communication, project management, and team collaboration skills.

Data-driven decision-making.

Customer-centric mind set

Ability to work in a fast-paced, agile environment

Ability to innovate and adapt to market trends