Digital Ads Operations Specialist

5 Days working

Job type : Full Time

Company Profile : Adapts Media has helped businesses across industries to flourish and achieve their

true potential. We are a highly ambitious digital marketing agency in India & Dubai, providing our clients

with crisp and cutting-edge digital marketing services.

Job Description for Digital Ad Operations

Company Name : Adapts Media

Job Summary :

We are seeking an experienced Digital Ads Specialist to join our team. As a Digital Ads Specialist, you will

be responsible for managing and optimizing digital advertising campaigns across various channels,

including Google Ads, Facebook Ads, LinkedIn Ads, and others. Additionally, you will leverage

programmatic advertising strategies to maximize campaign performance and drive results. Your goal will

be to ensure the success of our campaigns by developing and executing effective advertising strategies

and continuously improving their performance.

Responsibilities :

• Develop and execute digital advertising strategies across various channels, including Google Ads,

Facebook Ads, LinkedIn Ads, Twitter, and Snapchat.

Implement programmatic advertising campaigns and optimize performance using Supply-Side

Platforms (SSPs) like Google Ad Manager, LoopMe, PubMatic, etc.

Measure ROI and compile regular spend reports for client campaigns. Provide weekly,

fortnightly, and monthly reporting of accounts with data insights.

Conduct in-depth audience research and create detailed buyer personas to inform targeting and

messaging.

Develop and optimize ad creatives, including copy, visuals, and landing pages.

Monitor campaign performance and make data-driven decisions to optimize performance,

including adjusting targeting, ad creatives, bidding, and budget allocation.

Conduct keyword research and optimize campaigns regularly to improve performance.

Collaborate with the marketing team to align campaign objectives, target audience, and

messaging.

Stay up-to-date with the latest industry trends and incorporate them into our advertising

strategies.

Generate performance reports to share with internal teams and stakeholders, highlighting key

insights and recommendations for improvement.

Identify opportunities for growth and expansion of our advertising efforts and propose new

campaigns and ideas to meet our goals.

Skills :

Google Ads

Facebook Business Manager

LinkedIn Ads

Twitter Ads

Snapchat Ads

DCM, DV360, etc.

Google Analytics

Google Tag Manager

Supply-Side Platforms (SSPs) like Google Ad Manager, LoopMe, PubMatic

Requirements :

5+ years of experience in digital advertising, with a focus on campaign management,

programmatic advertising, and optimization.

In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn

Ads, Twitter Ads, and Snapchat Ads.

Experience with programmatic advertising and SSPs like Google Ad Manager, LoopMe,

PubMatic.

Strong analytical skills, with the ability to interpret and analyze campaign data and make data-

driven decisions.

Excellent communication and collaboration skills, with the ability to work cross-functionally with

internal teams and external partners.

Experience with reporting and data visualization tools such as Google Analytics, Tableau, or

similar.

Strong attention to detail and ability to manage multiple campaigns and projects

simultaneously.

Certifications in Google Ads, Facebook Ads, or other relevant platforms are a plus.

If you are a self-motivated, data-driven individual with a passion for digital advertising, programmatic

strategies, and a track record of success in campaign management and optimization, we encourage you

to apply for this exciting opportunity.

Skills Required

Google Ads, linkedin ads , Google Tag Manager, Google Analytics