Event Marketing Manager

Job title : Assistant / Manager – Marketing Events and Operations (US Region)

Experience : 6-10 years

Location : Bengaluru

Education : Bachelor’s Degree

About the Role :

We are seeking an experienced candidate for Marketing Events and Operations to manage and execute international US-region focused B2B events, virtual events, and marketing operations, working from Bangalore.

The candidate will be responsible for every aspect of event planning and execution—from selecting event management / lead generation partners to post-event evaluation.

The objective is to organize impactful events that drive brand visibility, engagement, and revenue generation.

Responsibilities

Individually manage end-to-end aspects of global events, spanning pre- and post-event activities such as branding, messaging, gifting, logistics, vendor and agency coordination, demand generation, and operations.

Function as a hands-on individual contributor with exceptional attention to detail, ensuring seamless planning and flawless execution.

Dedicated to maximizing ROI while delivering impactful events in the most cost-effective manner.

Coordinate the event request process and maintain accurate records in internal systems, in collaboration with US marketing segment leaders.

Ensure US events are properly staffed by sales and services specialists with the expertise to engage the audience effectively.

Act as the team’s primary point of contact for invoicing, payments, and logistics / shipping for US-based events.

Maintain a detailed schedule of event deadlines, including abstract submissions and other time-sensitive deliverables.

Assist in drafting event-related email copy and ensure mailing lists are uploaded by the email marketing teams.

Ensure all leads and opportunities from US events are captured by sales teams and uploaded to the CRM.

Coordinate seamlessly between US marketing segment leads (MSLs) and event organizers.

Research and manage vendors (catering, decorators, technology providers, etc.), ensuring the best combination of cost-effectiveness and quality.

Oversee vendor contracting and management for US events.

Manage all event operations : venue preparation, speaker coordination, invitations, and on-site support.

Conduct final checks on event days (e.g., setup, technology) to ensure high-quality standards.

Proactively resolve issues during events and oversee smooth execution.

Evaluate event success and prepare detailed post-event reports for US leadership.

Manage yearly gifting programs for partners, customers, prospects, and analysts across the US region.

Create and maintain dashboards and reports for tracking event ROI.

Support other marketing functions as required, with a focus on US initiatives.

Requirements and Skills

6-10 years of experience in managing Marketing Events (B2B) and Operations, focusing on the US region

Proven experience as a Marketing Events Manager with exposure to international / US events and lead generation.

Willing to work in US shift timings (May differ based on business requirement)

Bachelor’s degree from an accredited university or equivalent experience in events coordination and marketing.

Strong attention to detail and excellent written communication skills.

Ability to manage time zones and priorities, working with US stakeholders from Bangalore.

Familiarity with CRM platforms is desirable but not mandatory.

Ability to plan events within budgetary and time constraints.

Experience with invoicing, financial tracking, and vendor management.

Strong collaboration skills to work with diverse, international teams.

Ability to manage multiple projects and shifting priorities.

Proactive “roll up your sleeves” attitude to problem-solving.

Creative, innovative, and enthusiastic about delivering memorable US-region events.

Willingness to travel internationally 1–3 times per year for US events.

Proven track record of executing successful international events.

Proficiency in MS Office.

Strong vendor management and marketing operations expertise.