Sr Digital Programs Specialist

Position Summary :

Responsible for coordinating and executing campaigns digital marketing campaigns through a variety of channels to drive campaign objectives. This position requires a high degree of collaboration across various internal groups including regional and global marketing. Innovative thinking, analytical and problem-solving skills, along with an open and collaborative communication style is critical. Specialist skills in webinars, email marketing, online advertising, marketing automation, and customer relationship management systems such as Salesforce.com (SFDC) is strongly preferred.

Position Responsibilities :

• Plan, execute and monitor digital campaigns and activities as directed by program managers and segment marketing managers
• Build the digital elements of global and regional campaigns, under the instruction of global segment marketing and regional programs, such as paid social media campaigns, email nurture campaigns and webinars.
• Ensure campaigns are created in alignment with the governance of headquarters.
• Provide best practice guidance to the wider marketing teams on digital strategy.
• Monitor, analyse, optimize and report on digital operational metrics and successes to ensure campaigns are deployed successfully, and provide specialist recommendations to improve campaigns.
• Execute, deploy and analyse digital campaigns and program activities, using tools such as Salesforce, Pardot, ON24, Cvent, Adobe Creative Suite and Experience Manager.
• Drive innovation by testing and trying new digital channels and tools to better reach and engage with target audiences.
• Applies best practices and problem-solving skills to help improve processes.
• Manage maintenance, data quality and segmentation in Salesforce.
• Expert in paid social and Google Adwords.
• Help execute / provide logistical support for events, tradeshows, roadshows and meetings, as required

Position Requirements :

Skills Required

Google Analytics, Content Strategy, Social Media, Email Marketing