Co-Founder (with Investment) Business Growth & Market Expansion

Location : Gurugram (Remote Flexibility)

Commitment : Full-time | Equity + Investment (₹50 Lakhs minimum)

Company Description

CitrusMint is a new-age, innovation-driven retail enterprise built on the pillars of quality, creativity, and technology.

Under our flagship brand Myrtle Toys, we are creating immersive, innovative, and proudly Made-in-India toys that spark imagination, foster experiential child development, and compete with global brands. With India's toy market growing at 12% CAGR and 75% still unorganized, Myrtle Toys is uniquely positioned to capture this opportunity with affordable, high-quality, and differentiated products.

Role Description

We are seeking a visionary Co-Founder with deep expertise in Marketing & Sales for Myrtle Toys (CitrusMint Retail LLP). The Co-Founder will invest ₹50 Lakhs, lead business development, and drive go-to-market strategy, brand growth, and sales execution—scaling Myrtle Toys into a trusted household brand across India and beyond.

Key Responsibilities

• Go-to-Market & Brand Strategy : Build and execute a robust roadmap to position Myrtle Toys as a leading brand.
• Revenue & Growth Targets : Deliver ambitious sales milestones (₹50–70 lakhs per SKU annually).
• Sales & Distribution : Expand across retail, modern trade, e-commerce, and distribution networks.
• Customer Acquisition : Drive adoption among millennial parents and Gen Z kids, building loyalty and repeat purchases.
• Retail Partnerships : Forge collaborations with toy retailers, wholesalers, malls, and online marketplaces.
• Brand Awareness : Lead impactful marketing campaigns across digital, offline, and experiential channels.
• Team Leadership : Build, mentor, and lead a high-performing sales & marketing team.
• Strategic Input : Contribute to long-term growth plans including exports, backward integration, and content-driven storytelling (micro drama series).

Qualifications & Experience

What We Offer

If you're a seasoned retail leader ready to co-build India's next big toy brand, connect with us to explore this opportunity.

Skills Required

retail distribution , Team Leadership, Marketing, Sales, Customer Acquisition, Brand Awareness, sales execution , Business Development