Direct-to-Consumer Brand Lead

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.

Job Responsibilities

• Develop and execute integrated brand campaigns - owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.
• Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.
• Partnering with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.
• Manage real-time rollout of initiatives (gifting programs, influencer seeding, grassroots events), tracking results and optimising fast.
• Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.
• Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure brand's distinct voice is maintained in every channel.
• Drive the “category education” agenda : develop toolkits, guides, and new formats to make reusable period care accessible and desirable for first-time users.
• Support new product launches with brand positioning and execution plans, from pre-launch content to activation and PR.

Job Qualifications