Job Title
: E-commerce Ad Specialist
Location : Faridabad (On-site)
Company : PINQ POLKA
About PINQ POLKA :
PINQ POLKA is a fast-growing lifestyle and intimate wear brand, focused on solving real problems for women through innovative and comfort-driven products. With a strong presence in India and expanding global markets like the US and UAE, we are building a purpose-driven brand backed by quality, innovation, and community.
Role Overview
We are looking for a detail-oriented and performance-driven Amazon Ads Specialist to manage and optimize our advertising campaigns across Amazon. Should have hands-on experience with Amazon's advertising platforms and can create, execute, and scale high-performing PPC campaigns to drive traffic, sales, and ROI.This role requires strong analytical, operational, and marketing skills with hands-on experience in handling Amazon Seller Central.
Key Responsibilities
- Manage end-to-end Ads of Amazon India, UAE & US accounts (Seller Central) and other markeplaces.
- Plan and execute Amazon advertising campaigns (sponsored ads, display ads, DSP) to maximize ROI.
- Track and analyze sales performance, campaign effectiveness, and competitor activities.
- Advertising Benchmarks & KPIs.
- Allocate and manage advertising budgets efficiently to maximize ROI.
- Optimize pricing, promotions, coupons, and deals to boost sales and improve rankings.
- Prepare weekly and monthly performance reports with actionable insights.
- Work closely with content, creative, and product teams to ensure ads are aligned with product listings and promotions.
- Stay updated with Amazon marketplace trends, policies, and algorithm updates.
Requirements
Bachelor's degree in Business, Marketing, or related field.3+ years of experience in managing Amazon Seller Central (India & International markets preferred).Strong knowledge of Amazon SEO, PPC campaigns and listing optimization.Proficiency in MS Excel, analytics tools, and reporting dashboards.Excellent communication, problem-solving, and coordination skills.Ability to work in a fast-paced, growth-oriented startup environment.