E-Commerce Marketing Specialist

Job Title :

E-commerce Marketing Specialist (Amazon Advertising & Marketplace Optimisation)

Job Overview

We are seeking an

E-commerce Marketing Specialist

with hands-on expertise in

Amazon Advertising and Marketplace Optimisation

to join our team. The role involves managing and optimising advertising strategies across Amazon and other marketplaces to drive growth, improve ACOS, and enhance brand visibility.

The ideal candidate will be data-driven, detail-oriented, and passionate about digital marketing, campaign performance, and marketplace strategy.

Qualifications and Skills

Proficiency in Amazon Advertising

• strong understanding of campaign setup, management, and optimisation.

Experience using Amazon Seller Central

to manage inventory, sales, and advertising activities.

Strong ability in ACOS analysis

Hands-on experience in PPC Campaign Management

Knowledge of Sponsored Products, Brands, and Display Ads

to improve product visibility and positioning.

Proficient in Keyword Research

to identify and leverage high-performing keywords for campaign success.

Expertise in Campaign Optimisation

Strong analytical skills to interpret data and generate actionable insights.

Ability to collaborate cross-functionally with product, marketing, and sales teams.

Excellent communication, organisational, and reporting skills.

Roles and Responsibilities

Design, implement, and manage

Amazon advertising campaigns

to meet business goals and improve ACOS.

Monitor and analyse

ad performance data , providing insights and recommendations for continuous improvement.

Collaborate with

product and marketing teams

to optimise product listings and align with advertising objectives.

Conduct

in-depth keyword research

and apply findings across campaigns for optimal targeting.

Monitor

competitor activities and industry trends , adjusting strategies proactively.

Regularly

report on campaign performance

with actionable insights for stakeholders.

Manage

budget allocations

to ensure maximum efficiency and ROI.

Provide

training and support

to junior team members on Amazon advertising best practices and platform updates.

Experience Required

1-3 years of relevant experience in

E-commerce Marketing / Amazon Advertising / Marketplace Management .

Key Performance Indicators (KPIs) :

ACOS improvement and ROAS growth.

Increase in organic and paid sales contribution.

Improved product visibility and keyword rankings.

Higher conversion rates through optimised listings.

Efficient campaign spends and budget utilisation.