Digital Marketing Optimization Lead

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Role Overview :

We are looking for an experienced and data-driven Performance Marketing Manager to develop, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has a strong grasp of current marketing tools, analytical ability, and a proven track record of driving measurable ROI, customer acquisition, and growth.

Key Responsibilities :

1. Strategy & Planning

• Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook / Instagram), YouTube, LinkedIn, and other paid platforms.
• Plan and manage budgets to ensure maximum ROI and efficient CAC (customer acquisition cost).
• Conduct market research, competitor analysis, and audience segmentation.

2. Campaign Management

• Set up, manage, and optimize paid campaigns (Search, Display, Shopping, Social, App Install, Remarketing, etc.).
• Continuously A / B test ad creatives, landing pages, bidding strategies, and targeting options.
• Collaborate with design, content, and product teams to create high-performing ad creatives and copy.

3. Analytics & Optimization

• Track, measure, and analyze campaign performance using Google Analytics, Ads Manager, and attribution tools.
• Monitor key metrics such as CTR, CPC, CPM, ROAS, CAC, and LTV to drive data-backed decisions.
• Generate weekly / monthly reports and share insights with stakeholders.

4. Growth & Innovation

• Identify new channels and growth opportunities (Affiliate, Influencer Marketing, Programmatic, etc.).
• Stay updated with platform changes, digital trends, and best practices.
• Implement automation tools for campaign efficiency and scaling.

Key Skills & Qualifications :

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• 3–6 years of experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Facebook Business Manager, Google Analytics, and marketing automation tools.
• Strong analytical skills and proficiency in Excel / Data Studio.
• Experience in e-commerce, D2C, or startup environments is a plus.
• Creative mindset with a strong understanding of audience behavior and storytelling in ads.
• Excellent communication, time management, and project management skills.

Success Metrics / KPIs :

• ROI / ROAS on campaigns
• Reduced CAC and improved LTV
• Conversion rate and lead quality
• Budget efficiency and scaling performance
• Growth in revenue, traffic, and brand visibility

Please do not apply here if you are looking for fancy corporate office, organized way of working

But please apply

• If you are looking to make an impact
• If you are willing to work directly with Founder
• If you are willing to invest your time and energy today for hopeful exponential growth tomorrow
• Ability to handle high-pressure situations and manage time efficiently