Paid Advertising Specialist

Overview

What will you do

The Paid Media Specialist is responsible for media planning, execution, optimization, and management of campaigns on Google, Facebook, Instagram, YouTube, and other platforms where ads can be bought.

We are looking for someone who can deliver impactful results.

Day to day, your responsibilities will include-

• Research and analysis for client campaigns
• Competition and Competitors Analysis
• Launch and optimize various PPC campaigns
• Perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• In-depth keyword research and planning
• Track KPIs to assess performance pinpoint issues and produce reports for management (e.g. dashboards)
• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behaviours and adjust strategy to capture market demand
• Collaborate with other markets & teams to ensure campaign goals and expectations are met
• Meet campaign goals and client targets.

Qualification-

We're looking for an SEM / PPC specialist with an outstanding experience that includes :

Education : Bachelor's degree in Marketing, Communications, or a related field.

Experience : At least 2 years of Paid Media Marketing experience with Google, Facebook, Instagram & other biddable platforms

Benefits

Job Types : Full-time, Permanent

Schedule

Work Location : In person

Skills Required

Google Tag Manager, Google Ads, Google Analytics