Head Of Commercial Content

Job Title : Promo Head ( Vertical TV) Location : Mumbai Experience : 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover and engage with our micro-dramas, building and scaling a high-performing promo setup from the ground up. This role sits at the intersection of storytelling, performance marketing, and strategy, demanding both creative leadership and a data-driven mindset. Key Responsibilities

• Build and scale the promo engine : Own end-to-end setup across Facebook, Google, and new channels, driving sustainable growth in installs, engagement, and ROI.
• Lead and mentor a high-performing team : Writers, editors, and performance marketers, aligned towards creative excellence and measurable business outcomes.
• Solve problems, fast : Tackle creative fatigue, targeting challenges, or platform shifts with structured problem-solving and rapid experimentation.
• Turn insights into action : Translate audience data and content moments into sharp, high-impact promo strategies.
• Create scalable systems : Establish frameworks for creative testing, optimization, and attribution to make performance repeatable and predictable.
• Leverage AI and automation : Use generative tools and predictive analytics to enhance creative velocity and decision accuracy.
• Collaborate cross-functionally : Work with content, design, and data teams to turn powerful story moments into high-performing promo assets. Requirements :
• 5+ years leading promo or performance teams in content, OTT, gaming, or high-growth consumer platforms.
• Proven expertise in Facebook Ads Manager, Google Ads, and marketing analytics platforms.
• Experience building and optimizing scalable promo engines that drive measurable business impact.
• Strong commercial acumen- ability to link creative ideas to acquisition, retention, and revenue outcomes.
• Strategic mindset with hands-on execution capability;

thrives in fast-paced,iterative environments.