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Head of Brand & Digital Strategy

Head of Brand & Digital Strategy

Catering CollectiveRepublic Of India, IN
2 days ago
Job description

Job Title : Deputy General Manager – Marketing

Department : Marketing

Reports To : Business Head, Catering Collective

Location : Mumbai

About Catering Collective

At Catering Collective, our vision is simple yet profound to create memories that last a lifetime.

We craft extraordinary food and beverage experiences through our award-winning brands such as Blue Sea Catering . From curating bespoke menus to collaborating with renowned chefs across the globe, we design memorable culinary journeys that elevate every occasion. Our signature venues Blue Sea Mumbai and Araya Bagh New Delhi provide the perfect settings for celebrations, each with a unique story and theme. In addition, Catering Collective is empaneled at premier destinations across India and serves high-profile events, from destination weddings and social gatherings to exclusive corporate galas, both in India and abroad.

At the heart of Catering Collective lies an uncompromising passion for food, creativity, and innovation . Every menu tells a story, every dish sparks emotion, and every event is a sensory experience. We blend culinary artistry with exceptional service, ensuring every detail is flawlessly executed and every guest feels valued.

With a legacy of catering to industry leaders, celebrities, and global brands, we continue to set the benchmark for luxury catering and event experiences where celebrations turn into legacies and every guest leaves with an unforgettable memory.

Role Overview

Catering Collective is seeking a dynamic, strategic, and creative marketing leader to head brand, digital, and customer engagement strategies across its premium catering and venue portfolio. The role requires a marketing professional who can balance long-term brand building with performance-led execution, inspiring both in-house and agency teams to deliver exceptional results.

Key Responsibilities

1. Brand Strategy & Portfolio Management

  • Define and lead the brand positioning, personality, and architecture for Catering Collective and its sub-brands (e.G., Blue Sea Catering, Araya Bagh).
  • Oversee new brand creation from naming and identity development to go-to-market execution.
  • Ensure a consistent tone of luxury and a strong visual identity across all customer touchpoints.

2. Culinary & Product Integration

  • Collaborate with culinary teams to develop and package theme-led menu concepts into compelling narratives.
  • Align culinary storytelling with market trends to support sales initiatives.
  • Champion the guest’s culinary experience as a central brand expression.

    • 3. Content, Campaigns & Communications

  • Build brand equity through integrated content strategies across owned, earned, and paid media.
  • Lead creative campaign ideation, storytelling, and brand-led experiences.
  • Oversee social media and influencer marketing to strengthen brand awareness.
  • Manage all marketing collateral decks, videos, presentations, PR kits, and invites.

    • 4. Performance Marketing & Digital Growth

  • Drive lead generation and digital engagement strategies (SEO, paid media, email, etc.).
  • Collaborate with digital teams and agencies to track ROI and optimize campaigns.
  • Evaluate and implement marketing technology tools to enhance efficiency.

    • 5. Sales Enablement & Business Impact

  • Partner with the sales team to align marketing initiatives with business goals.
  • Develop impactful sales tools : case studies, decks, tasting event concepts, and client communication assets.
  • Gather market feedback and adapt strategies based on performance insights.

    • 6. Networking & Consumer Insights

  • Represent the brand at trade events and industry showcases.
  • Build relationships with key stakeholders and clients to deepen consumer understanding.

    • 7. Team Leadership & Collaboration

  • Lead and mentor an in-house team of four, alongside external creative, PR, and performance agencies.
  • Collaborate closely with operations, culinary, and leadership teams to ensure execution excellence.
  • Foster a high-performance, insight-led, and innovation-driven marketing culture.

    • Qualifications & Experience

  • 10–15 years of experience in brand and growth marketing within premium F&B, hospitality, luxury lifestyle, or allied sectors.
  • Proven success in launching or repositioning food-centric or hospitality brands.
  • Strong balance of strategic brand thinking and hands-on performance marketing.
  • Experience leading cross-functional teams and managing agency ecosystems.
  • Strong storytelling ability visual, verbal, and experiential.
  • Comfort with budgets, KPIs, marketing tech, and leadership reporting.

    • Ideal Candidate Traits

  • Culinary-Curious : Understands food trends and aligns them with guest insights and brand strategy.
  • Strategic Executor : Moves seamlessly between high-level brand vision and tactical delivery.
  • Story-Seller : Excels at crafting narratives that engage chefs, clients, and business leaders.
  • Data-Minded : Values both creative excellence and measurable performance.
  • Collaborative Leader : Builds trust across teams to bring ideas to life with precision and impact.
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