Performance Marketing Manager

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate , we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both :

✅ A performance marketing wizard — smart with money, obsessed with ROAS / CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting .
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand , not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

Good-to-Have

What You’ll Get