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Marketing & Brand Manager – Fashion & Online Business

OSAA by AdarshKolkata, West Bengal, India

13 days ago

Job description

#Hiring #Marketing #Branding #Fashion #PretlineClothing

We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs.

We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence.

Key Responsibilities

Brand Strategy & Positioning
Develop and execute integrated marketing strategies to strengthen Vaayu’s brand identity in the luxury & fashion space.
Ensure consistent brand storytelling across offline, digital, and retail channels.
Digital & Online Business Growth
Drive e-commerce growth through website, marketplaces like shopify, and social media platforms.
Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations).
Monitor performance analytics and optimize campaigns for ROI.

Content & Communication

Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications.

Collaborate with designers, stylists, photographers, and creative agencies.

PR, Influencers & Collaborations

Build strong relationships with fashion editors, stylists, and influencers.

Secure media placements, celebrity associations, and high-visibility brand collaborations.

Events & Retail Marketing

Plan brand activations, exhibitions, and fashion week participation.

Support retail store launches and in-store marketing initiatives.

Requirements

Minimum 5–8 years of experience in marketing within the fashion / luxury / lifestyle industry.

Strong understanding of digital marketing, e-commerce, and performance-driven campaigns.

Excellent communication, networking, and relationship-building skills.

Proven ability to conceptualize and execute creative campaigns.

Knowledge of PR, influencer networks, and fashion media.

Self-driven, creative, and strategic thinker with strong analytical ability.

What We Offer

Opportunity to shape the marketing journey of a growing fashion brand.

Creative freedom and direct impact on brand positioning.

Competitive salary with performance-based incentives.

Exposure to both Indian and global fashion ecosystems.

📍 Location : Kolkata_Topsia

📩 To apply, share your portfolio / reels with us at hr@osaatex.in | hr@osaa.in

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Brand Manager • Kolkata, West Bengal, India

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