Talent.com
No longer accepting applications
(Only 24h Left) Influencer Marketing Specialist

(Only 24h Left) Influencer Marketing Specialist

Barcode Entertainment : Strategic Brand SolutionsIndia
11 days ago
Job description

About Us

Barcode Entertainment : Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

We are seeking an Influencer Marketing Specialist with hands-on experience managing bulk influencer campaigns across diverse brands. This role requires someone who has been the primary client point of contact, executed end-to-end influencer activations, and is skilled at driving results in a fast-paced agency environment.

You will be responsible for campaign planning, influencer management, execution oversight, and client servicing — ensuring every campaign is delivered with precision, impact, and measurable ROI.

Key Responsibilities

Campaign Strategy & Planning

  • Design campaign strategies that align with brand objectives, KPIs, and audience insights.
  • Create and manage structured campaign workflows, timelines, and briefing documents.

Influencer Sourcing & Management

  • Source, vet, and onboard nano, micro, and macro influencers at scale.
  • Manage large influencer rosters, ensuring quality, brand fit, and cost efficiency.
  • Negotiate deliverables, contracts, and budgets to maximize ROI.
  • Campaign Execution

  • Drive end-to-end execution for bulk campaigns across multiple categories and platforms.
  • Brief influencers, align content to brand tone / creative vision, and oversee approvals.
  • Ensure seamless scheduling, timely content delivery, and compliance with campaign guidelines.
  • Client & Stakeholder Communication

  • Act as primary client POC throughout the campaign lifecycle.
  • Present strategies, campaign updates, and reports to clients, addressing queries and feedback promptly.
  • Collaborate closely with internal teams (strategy, design, paid media, etc.) to deliver integrated solutions.
  • Reporting & Optimization

  • Track campaign metrics (reach, engagement, conversions, ROI) using analytics tools.
  • Prepare detailed post-campaign reports with insights, learnings, and recommendations.
  • Monitor industry trends, competitor activities, and influencer performance benchmarks.
  • Required Skills & Qualifications

  • 2–3 years of agency-side experience in influencer marketing, with proven end-to-end campaign execution.
  • Demonstrated success in handling influencer activations for multiple brands simultaneously.
  • Strong experience as a client-facing POC, with excellent relationship management skills.
  • In-depth knowledge of influencer tiers (nano to celebrity) and content / engagement trends across platforms (Instagram, YouTube, etc.).
  • Exceptional negotiation, communication, and multitasking skills.
  • Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment.
  • Create a job alert for this search

    Marketing Specialist • India

    Related jobs
    Outbound Marketing Specialist

    Outbound Marketing Specialist

    ShipaIN
    Remote
    Quick Apply
    Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services.FCL, LCL, and air shipments, and track cargo in real time, providing greater transparenc...Show moreLast updated: 30+ days ago
    46558087053- Growth Marketing Specialist : Youtube and Google

    46558087053- Growth Marketing Specialist : Youtube and Google

    Activate TalentIN
    Remote
    Quick Apply
    Job Title : Growth Marketing Specialist – YouTube & Google.Growth Marketing Specialist – YouTube & Google.This person will own our performance strategy and execution across all.Google channe...Show moreLast updated: 8 days ago
    Marketing Specialist (US Shifts)

    Marketing Specialist (US Shifts)

    Serigor Inc.IN
    Quick Apply
    Pacific Data Integrators (PDI) is currently hiring Marketing Specialist (GURUGRAM) for its enterprise client projects globally. The opportunity is in Gurugram, Sector 74a and invites Entry leve...Show moreLast updated: 30+ days ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotenagpur, India
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 8 days ago
    • Promoted
    Developer Marketing

    Developer Marketing

    BrowserStacknagpur, India
    BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed.F...Show moreLast updated: 8 days ago
    • Promoted
    Shopify and Email Marketer (B2B E-Commerce)

    Shopify and Email Marketer (B2B E-Commerce)

    Al-Haram Londonnagpur, India
    Work hours aligned with UK business time).Al- Haram London (B2B A Modest wear).The ideal candidate should have hands-on experience in. Shopify, e-commerce operations and Email marketing,.You’ll play...Show moreLast updated: 2 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlNagpur, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 6 days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzunagpur, India
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 8 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    Evolvous LimitedNagpur, IN
    Job Title : B2C Growth Hacker / Organic Growth Specialist.Mid-to-Senior Level (Minimum 3+ years of relevant experience).We are seeking a highly resourceful, results-oriented, and creatively brillian...Show moreLast updated: 7 days ago
    • Promoted
    Influencer Marketing (D2C / Skincare / Instagram)

    Influencer Marketing (D2C / Skincare / Instagram)

    PeopleGenenagpur, India
    Campaign Execution : Perfectly execute campaigns across multiple micro and nano influencers to create viral content.Influencer Identification & Vetting : Research and identify a pipeline of micro and...Show moreLast updated: 8 days ago
    Marketing Specialist - GTM & Growth

    Marketing Specialist - GTM & Growth

    PacktIN
    Remote
    Quick Apply
    Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and ...Show moreLast updated: 21 days ago
    • Promoted
    Influencer & UGC Lead

    Influencer & UGC Lead

    youeIndia, India
    You will own the creator engine end-to-end for.UGC creators and micro-influencers across Instagram, YouTube, X, and.Be the single point of contact : . CTR, installs, conversions, and cost metrics.Be a...Show moreLast updated: 8 days ago
    • Promoted
    Influencer Marketing Coordinator

    Influencer Marketing Coordinator

    HooraNagpur, Maharashtra, India
    We’re redefining auto-care with.Identify, approach & onboard creators for brand campaigns.Manage influencer relations & ensure seamless campaign execution. Plan & post engaging content across Instag...Show moreLast updated: 14 days ago
    • Promoted
    Digital Media Content & Brand Communications Specialist

    Digital Media Content & Brand Communications Specialist

    IndiaIT360nagpur, India
    Write and edit content copy for Social Media.IT products, services, and solutions.Translate complex technical topics into. Collaborate with design and tech teams to produce.Ensure all content aligns...Show moreLast updated: 8 days ago
    • Promoted
    • New!
    [15h Left] Influencer Marketing Coordinator

    [15h Left] Influencer Marketing Coordinator

    HooraNagpur, Maharashtra, India
    Hoora is India’s leading doorstep car & bike care brand, operating in 60+ cities and serving 1,00,000+ happy customers.We’re redefining auto-care with tech innovation, eco-friendly solutions, and o...Show moreLast updated: 3 hours ago
    • Promoted
    Content Specialist

    Content Specialist

    Runablenagpur, India
    At Runable, we are building a platform where anyone can do any digital task online task across any device—mobile, desktop, or browser with ease and reliability. Our mission is to create a world wher...Show moreLast updated: 8 days ago
    • Promoted
    Marketing Interns (Webinars & Engagement)

    Marketing Interns (Webinars & Engagement)

    ClovityNagpur, IN
    Ready to Build Your Career in Marketing?.Marketing Interns (Webinars & Engagement).High performers will have the opportunity to . Plan, promote, and execute webinars & online events.Drive engagement...Show moreLast updated: 30+ days ago
    Digital Marketing Specialist (Remote)

    Digital Marketing Specialist (Remote)

    LearnlightIN
    Remote
    Quick Apply
    EdTech company that’s passionate about putting trainers at the heart of the learning experience because that’s what delivers life-changing impact. We use award-winning technology to deliver language...Show moreLast updated: 1 day ago