About the Role :
The Manager - B2B SME Partnerships is responsible for identifying, developing, and managing strategic partnerships with Small and Medium Enterprises (SMEs) to drive mutual growth and success. This role involves building a robust network of SME partners, enhancing their engagement with the companys products or services, and ensuring sustained revenue growth through collaborative efforts.
Key Partnership Development :
- Identify potential SME partners that align with the companys objectives and value proposition.
- Develop and execute a partnership strategy to onboard and scale relationships with SMEs.
- Negotiate and finalize partnership agreements to achieve win-win outcomes.
Account Management & Relationship Building :
Act as the primary point of contact for SME partners, ensuring seamless communication and strong relationships.Provide ongoing support, training, and resources to partners to enhance their performance.Monitor partner satisfaction and address any issues proactively to maintain a high retention rate.Revenue Generation & Growth :
Drive revenue growth through strategic collaborations and increased SME engagement.Collaborate with the sales and marketing teams to design initiatives that boost partner sales and performance.Develop tailored strategies for different SME segments to optimize partnership outcomes.Market Insights & Feedback :
Gather market intelligence and feedback from SME partners to identify trends, challenges, and opportunities.Work with product and operations teams to improve offerings based on partner needs.Stay updated on industry developments and competitors to refine partnership strategies.Performance Tracking & Reporting :
Establish KPIs to measure the success of SME partnerships and report on performance regularly.Analyze data to identify areas for improvement and implement corrective actions.Prepare detailed reports for leadership on partnership outcomes and growth opportunities.(ref : iimjobs.com)