Sales Plan Develop the sales plan for the region in consultation with the Zonal Head for the different product categories.
- Assess sales potential of territories and develop business plan for the region through bottom up plan from territories.
- Direct and allocate sales targets for the region based on parameters viz. product, channel partners, customers and Identify new market potential in the region for expansion of sales.
Sales Regularly monitor achievement of RO level targets, Market share, Productivity, Customer acquisition, Profits, etc and take corrective action where required
Identify and drive channel expansion strategy through expansion of the channel partner network.Cascade the sales strategy to the TLs for achievement of sales target for each Segment and Product in the assigned geographic region through dealers and direct fleetEnsure TLs are following PJPs in accordance with set targets and assist when necessary.Ensure the sales team is effectively managing customer leads for sales conversionsMonitor and ensure adequate systems and processes are used to accurately capture sales performance, customer leads, manage customer databases, etc.Conduct regular joint dealer meetings with the TL.Regularly visit the field to understand the market environment, competition, prices and prevailing business trendsManage the assigned geographical sales area to maximize sales revenues through dealer channel network.Handle escalations related to dealer issues on products, prices, availability, product uses, and credit terms.Channel Participate in the appointment of the channel partners for the region.
Drive channel partners for upgrading their category by enhancing their performance.Monitor the performance of the channel partners and ensure it is in line with the sales plan of the region.ROLE Regularly engage with Direct fleet customers to increase share of CEAT products with the Direct fleet customer.
Counsel and work with channel partners to reach out to their key customers with an intention to drive sales for channel partner and promotion of CEAT products.Ensure that the employees of channel partners and direct customers are trained to operate and maintain the product.Support and guide channel partners in developing capabilities of channel partner employees for enhanced customer satisfaction(ref : iimjobs.com)