Director - Product (Ads)

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact.

As a specialist in product Ads, you will take full ownership of Pocket FM’s end-to-end advertising strategy and execution across ad tech stack, programmatic supply and demand, and direct sales.

This is a high-impact leadership role where you’ll sit at the intersection of revenue, product, growth, and operations, with full autonomy to scale and innovate our monetization engine across India and global markets.

The impact you will create :

• Ads Ecosystem & Strategy : Architect a full-stack ad monetisation strategy covering programmatic, direct, and branded formats. Define what audio-first advertising looks like across native, interactive, and storytelling-led formats.
• Ad Tech & Infrastructure : Lead the evolution of our ad-tech stack—SSPs, DSPs, mediation, header bidding, pricing engines, and yield optimisation. Your roadmap will shape how we scale advertising without compromising user experience.
• Product & Data Integration : Partner with product, data science, and engineering to build ad experiences that are seamless, relevant, and revenue-maximizing. Run continuous experiments to balance LTV, engagement, and monetisation outcomes.
• Demand Growth (Direct & Programmatic) : Scale supply-side monetisation globally. Build direct relationships with performance advertisers and agencies across sectors like FMCG, BFSI, and D2C. Establish scalable programmatic demand pipelines.
• Sales Leadership : Build and lead a high-performing sales team focused on branded content, audio-first campaigns, and category-specific innovation. Own revenue goals and drive Pocket FM’s monetisation strategy across multiple markets.

What We’re Looking For