Founder's Office – Creative Lead

Why this Role Exists

Beshak is building India's most trustworthy insurance platform - completely unbiased, no ads, no commissions. To take our brand storytelling to the next level, we're looking for a smart, AI-native creative thinker who can lead video, graphic, and textual content across channels - driving brand equity, virality, and engagement.

This is not a traditional content role. You'll work directly with the Founder&aposs Office, crafting high-ROI narratives and shaping the public face of the company.

What You&aposll Own

1. Video Content :

Ideate, script, direct, and manage end-to-end video content (YouTube, Instagram, LinkedIn)

Own the brand's video tonality and emotional style.

Coordinate with editors, designers, and internal experts to deliver monthly content calendar.

2. Creative & Graphical Content

Design or supervise design of high-performing creatives for social media, and YouTube thumbnails

Oversee visual branding across all touchpoints : clean, credible, and friendly

3. Textual Content

Lead or co-create viral hooks, tweet threads, LinkedIn posts, and storytelling content that reflects Beshak's tone

Use AI tools (ChatGPT, Typefully, Jasper, etc.) to accelerate and refine creative output

4. Brand Building

Own the creative voice of the brand across all platforms

Partner with the Founders' Office on positioning experiments and campaign design

Identify & execute growth opportunities through storytelling

Who We&aposre Looking For

2-4 years of creative / content experience across video, design, or copy

AI-literate : Able to use modern AI tools to scale creativity without compromising quality

Design & Editing Sense : Doesn't need to be a designer / editor, but can give killer feedback

Creative Strategist Mindset : Thinks in audience-first content formats, not just deliverable

Bias for Speed & Quality : You&aposre scrappy, independent, and have high taste

Bonus if You Have :

Experience with fintech, edtech, or other trust-led consumer brands

Past work that went viral organically or significantly improved brand traction

What You&aposll Get :

Build India's most credible insurance brand from the ground up

Direct access to the Founder's Office – faster growth, high visibility

Freedom to experiment with storytelling formats and platforms

Play a core role in building a content-driven business vertical

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