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Performance Marketer
LascadeKochi, Kerala, India30+ days ago
Job descriptionSolid experience running ROI-driven paid campaigns in the mobile app space. Familiarity with tools like Firebase, Google Analytics and MMPs A strong creative mindset with knowledge of what makes thumb-stopping ad content. Ability to analyze and interpret campaign data quickly and effectively. Self-driven, analytical, and results-oriented mindset.
Lascade is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a Performance Marketing Specialist to drive user acquisition and growth through data-driven strategies and bold, creative advertising.
What You'll Do :
- Run and scale paid campaigns on Meta (Facebook / Instagram) , Google Ads (UAC, Search, Display) , TikTok Ads , and more.
- Work with the product and creative teams to develop high-performing ad creatives —both static and video.
- Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs).
- Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV.
- Conduct A / B tests on ad creatives, landing pages, and funnel experiences.
- Stay updated on platform algorithms, targeting hacks, and performance benchmarks.
What We're Looking For :
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Performance Marketer • Kochi, Kerala, India
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