This job offer is not available in your country.

Digital Marketing - Performance Marketer

ConfidentialIndia, Cochin / Kochi / Ernakulam

9 days ago

Job description

Job Title : Performance Marketing Executive

Company : Softroniics

Location : Calicut

Experience : Freshers and upto 1 year of experience

Employment Type : Full-time

Salary : 18,000 - 25,000

About Us

Softroniics is a fast-growing software training institute in Kerala, committed to helping students and professionals upskill in emerging technologies. We're seeking a Performance Marketing Executive who can elevate our paid marketing efforts to the next level.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook / Instagram), and YouTube Ads.
Set up and manage lead generation, retargeting, and conversion-focused campaigns.
Monitor and analyze KPIs (CPL, ROAS, CTR, Bounce Rate, etc.) to improve campaign performance.
Work closely with the content team and design team to develop compelling ad creatives, ad copies, and landing pages.
Optimize campaigns using A / B testing, audience segmentation, custom funnels, and conversion tracking.
Utilize tools such as Google Analytics, Google Tag Manager, and Facebook Pixel to monitor user behavior and track conversion events.
Maintain dashboards and generate weekly / monthly reports on campaign performance and ROI.
Collaborate with the sales team to ensure ad leads are relevant, nurtured, and converted.
Stay updated on the latest trends and platform updates to propose new campaign strategies.

Requirements

Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram).

Strong understanding of Google Analytics, Google Tag Manager, and Facebook Pixel.

Ability to direct the content team to write persuasive ad copy and communicate creative direction effectively to designers.

Familiarity with landing page optimization, heatmaps, and basic funnel design.

Data-driven mindset with strong analytical and problem-solving skills.

Good communication skills and ability to work cross-functionally.

Experience in the education or training sector is a bonus.

Preference will be given to candidates with the following :

Certification in Google Ads and Meta Blueprint.

Experience with email marketing automation tools (Mailchimp, HubSpot, etc.).

Knowledge of SEO and organic traffic strategy (not mandatory, but a plus).

Why Join Softroniics

Be part of a fast-scaling and impact-driven edtech brand.

Work with a dynamic team where your ideas matter.

Play a key role in transforming lives through education.

Great learning environment with career growth opportunities.

How to Apply :

Apply by sending your resume to [HIDDEN TEXT]

Show less

Skills Required

Google Ads, Landing Page Optimization, audience segmentation, Google Tag Manager, Google Analytics, conversion tracking

Create a job alert for this search

Performance Marketer • India, Cochin / Kochi / Ernakulam