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Senior Digital Marketing Specialist - Real Estate

Senior Digital Marketing Specialist - Real Estate

Roswalt RealtyKurla, Maharashtra, India
1 day ago
Job description

Position Overview

We are seeking an experienced Digital Marketing Specialist with strong expertise in SEO, online lead generation, and team management . The ideal candidate must have prior experience in the real estate sector , with a proven record of generating qualified leads and driving bookings from digital campaigns .

Key Responsibilities

  • Develop and implement digital marketing strategies tailored to real estate lead generation and conversion.
  • Manage and oversee the performance of a digital marketing team, ensuring targets and KPIs are met.
  • Execute and optimize SEO strategies to improve search rankings and organic traffic.
  • Plan, execute, and monitor paid campaigns across Google, Meta, LinkedIn, and other platforms.
  • Leverage AI tools, CRM systems, and automation to streamline lead nurturing and reporting.
  • Coordinate with sales teams to ensure smooth lead-to-booking conversion .
  • Create, review, and oversee marketing creatives and content (social media posts, ads, videos, landing pages).
  • Track, analyze, and report campaign performance with actionable insights.
  • Stay updated with the latest digital marketing and real estate trends .

Requirements

  • Bachelor’s / Master’s degree in Marketing, Business, or related field.
  • 3–6 years of digital marketing experience with a proven track record in real estate lead generation & bookings .
  • Strong expertise in SEO, SEM, Google Ads, Social Media Marketing, and Analytics tools .
  • Experience in team handling with leadership skills.
  • Proficiency in Adobe Photoshop, Canva, and video editing tools (preferred).
  • Strong analytical mindset with ability to drive ROI-focused campaigns .
  • Excellent communication, problem-solving, and decision-making skills.
  • What We Offer

  • Competitive salary + performance-based incentives.
  • Career growth opportunities with leadership exposure.
  • Access to cutting-edge digital tools and strategies.
  • A collaborative, supportive, and growth-driven work environment.
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    Digital Marketing Specialist • Kurla, Maharashtra, India

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