Manager / Senior Manager- Digital Marketing

About Zeta

Zeta is a next-gen banking technology company powering digital-native banking products for leading financial institutions across the globe. Our cloud-native, API-first omni-stack enables rapid deployment of solutions across issuing, processing, core banking, lending, fraud, loyalty, servicing, and digital banking experiences. With 1700+ team members (70% in technology), and platforms supporting 20M+ cards issued globally, Zeta is transforming banking at scale.

About the Role : We're seeking a visionary yet hands-on Digital Marketing Manager to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zeta's traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.

This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zeta's global financial services customer base.

Why this role matters

Zeta's marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine - one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.

You'll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.

Key Responsibilities

• GTM Engineering
• Design the GTM Engineering strategy and architecture to align with Zeta's growth and revenue goals.
• Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.
• Design signal classification and scoring logic to drive routing, personalization, and prioritization
• Martech & Automation Architecture
• Own and evolve Zeta's GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.
• Demonstrate operational expertise in leveraging Zeta's internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.
• Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.
• Growth Infrastructure & Web Engineering
• Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)
• Enable A / B testing, intent-based content delivery, and product-signal-led campaigns.
• Drive engineering efforts for speed, performance, and modular GTM component reuse.
• Digital Advertising & Paid Media Operations
• Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.
• Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.
• Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.
• Data Operations & Performance Intelligence
• Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.
• Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.
• Collaborate with Digital, Development, Content, and Sales on closed-loop insights.
• Team Leadership & Practice Building
• Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists
• Define team vision, workflows, rituals, and tech stack evolution roadmap
• Act as internal evangelist for GTM Engineering across product, sales, and marketing

Experience and Qualifications

Skills

Skills Required

BigQuery, Wordpress, Hubspot, Powerbi, Data Modeling, Salesforce, React