Talent.com
Director- Lifecycle Marketing

Director- Lifecycle Marketing

RateGainNoida, Uttar Pradesh, India
30+ days ago
Job description

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

The Mission :

The Director of Lifecycle Marketing will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain’s SaaS products, including UNO and RevAI. This leader will establish and scale a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization.

Key Responsibilities :

Customer Journey Optimization

  • Build and continuously refine multi-touch customer journeys (acquisition → retention → expansion) to ensure seamless and personalized engagement at every stage.
  • Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences.

Analytics & Measurement

  • Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics.
  • Regularly analyze campaign performance, A / B test engagement strategies, and apply insights to drive continuous improvement.

    • Cross-Functional Collaboration

  • Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities.
  • Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies.

    • Technology & Automation

  • Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting.
  • Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness.

    • Voice of Customer & Feedback Loop

  • Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams.
  • Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives.

    • Scalable Playbooks & Best Practices

  • Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products.
  • Mentor team members and build organizational knowledge in lifecycle marketing excellence.

    • Functional KPIs :

  • ABM Engagement – ≥ 40–50% engagement rate in target ABM accounts
  • Customer Education Participation – ≥ 70% of accounts engaged in education programs
  • Product Usage & Engagement – +30% YoY increase in active usage / engagement score
  • Journey Monitoring – 100% of engagement journeys reviewed & updated quarterly
  • Automated Lifecycle Engagement – ≥ 70% of customers engaged through automated multi-touch lifecycle campaigns (onboarding, adoption, retention, expansion)

    • Strategic KPIs :

  • Pipeline Impact from ABM – ≥ 20% of enterprise pipeline contribution influenced by ABM programs
  • New pipeline contributing to 10–15% from cross-sell / upsell campaigns
  • Product Feature Adoption – ≥ 50% of new feature adoption within 6 months of launch

    • Key Competencies :

  • Strategic Leadership – Creates a vision for lifecycle marketing, aligns it with business goals, and inspires teams to deliver.
  • Customer-Centric Orientation – Focused on delivering value that drives adoption, retention, and NRR growth.
  • Lifecycle & ABM Expertise – Strong understanding of B2B SaaS lifecycle marketing, ABM frameworks, intent signal activation, and cross-sell design.
  • Analytical & Data-Driven – Uses data and SaaS growth metrics (NRR, churn, CLV, pipeline) to design and optimize campaigns.
  • Collaboration & Influence – Builds trust and alignment with Sales, Customer Success, Product Marketing, and RevOps.
  • Results Orientation – Relentlessly focused on measurable outcomes and impact on revenue.
  • Adaptability & Innovation – Thrives in fast-paced, scaling environments; creates new approaches and processes.

    • Education & Work Experience :

  • 8–12 years of experience in B2B SaaS marketing, with emphasis on lifecycle / retention, ABM, and customer engagement.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (mandatory)
  • MBA or Master’s degree in Marketing, Business Strategy, or Digital / Customer Analytics (preferred, not mandatory)
  • Proven track record of building lifecycle marketing strategies that directly impacted pipeline,adoption, retention, and expansion.
  • Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics / CDP tools (Gainsight, Amplitude, Mixpanel).
  • Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.

    • Equal Opportunity Employer

    We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Create a job alert for this search

    Marketing Director • Noida, Uttar Pradesh, India

    Related jobs
    • Promoted
    Event Marketing Director

    Event Marketing Director

    Bennett Coleman & Co. Ltd. (The Times of India)Delhi, Republic Of India, IN
    The Marketing Manager will be responsible for conceptualizing, planning, and executing 360° marketing and communication strategies for B2B exhibitions and conferences. This role focuses on driving e...Show moreLast updated: 15 days ago
    • Promoted
    Account Director, Marketing Solutions

    Account Director, Marketing Solutions

    ConfidentialGurgaon / Gurugram, India
    LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exci...Show moreLast updated: 18 days ago
    • Promoted
    Director of Brand Marketing

    Director of Brand Marketing

    Techmagnate - A Digital Marketing Agencydelhi, delhi, in
    Techmagnate is one of India’s leading digital marketing agencies, known for delivering transformational growth to clients across SEO, Paid Media, and Content Marketing. We’re expanding our leadershi...Show moreLast updated: 1 day ago
    • Promoted
    Director of Marketing - Luxury Hospitality

    Director of Marketing - Luxury Hospitality

    Ally-eXecutive HRNoida, Republic Of India, IN
    Hiring for a well known Indian FMCG conglomerate for their Luxury properties.Incumbent MUST have depth in marketing & communication and Hospitality Industry. Strategic Overview & Governance.Act as a...Show moreLast updated: 30+ days ago
    • Promoted
    Director- Lifecycle Marketing

    Director- Lifecycle Marketing

    ConfidentialNoida, India
    RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them a...Show moreLast updated: 18 days ago
    • Promoted
    Director, Product Marketing – Semiconductor Foundry Business

    Director, Product Marketing – Semiconductor Foundry Business

    Tata ElectronicsDelhi, India
    The Director, Product Marketing for the Foundry Business will play a critical role in conducting market intelligence, helping to build a best-in-class product portfolio marketing the Foundry offeri...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Innovation Director

    Marketing Innovation Director

    Kajaria Ceramics LimitedDelhi, Republic Of India, IN
    Product Launches, POSMs, Product Packaging, Digital Marketing, and mapping consumer insights.Marketing Strategy & Execution : . Drive 360° marketing for the assigned business which includes : .Pricing S...Show moreLast updated: 4 days ago
    • Promoted
    Marketing Director

    Marketing Director

    Zyoin GroupNoida, Republic Of India, IN
    We’re Hiring : Marketing Lead | Noida.Are you a strategic marketing professional ready to build and elevate a brand in the tech space?. Define and execute the overall marketing strategy encompassing ...Show moreLast updated: 15 days ago
    • Promoted
    Marketing Director - Inbound Marketing

    Marketing Director - Inbound Marketing

    ConfidentialGurgaon / Gurugram
    To achieve these objectives, he / she needs to perform the following recurring activities on a daily / weekly / fortnightly basis : . Define detailed customer segments and then break them into sub-segme...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Global Marketing

    Director of Global Marketing

    Medanta NoidaNoida, Republic Of India, IN
    International Marketing | Medanta Noida.Medanta Noida is seeking a dynamic and strategic leader to head International Marketing. The role offers an opportunity to shape Medanta Noida’s global footpr...Show moreLast updated: 7 days ago
    • Promoted
    Director Marketing & Brand

    Director Marketing & Brand

    Medanta NoidaNoida, Republic Of India, IN
    International Marketing | Medanta Noida Medanta Noida is seeking a dynamic and strategic leader to head International Marketing. The role offers an opportunity to shape Medanta Noida’s global footpr...Show moreLast updated: 2 days ago
    • Promoted
    Client Success Director, Digital Marketing

    Client Success Director, Digital Marketing

    GrowthTrack Info Tech Private LimitedNoida, Republic Of India, IN
    To execute projects / day to day delivery of everything that goes out from the Growth Track to its clients.Lead a team through various managers / Team Leads and actively consult with clients regardin...Show moreLast updated: 1 day ago
    • Promoted
    Director - FAB Product Marketing

    Director - FAB Product Marketing

    Tata ElectronicsDelhi, India
    ABOUT THE BUSINESS : Tata Electronics Private Limited (TEPL) is a greenfield venture of the Tata Group with expertise in manufacturing precision components. Tata Electronics (a wholly owned subsidiar...Show moreLast updated: 1 day ago
    • Promoted
    STAGE OTT - CRM & Lifecycle Manager

    STAGE OTT - CRM & Lifecycle Manager

    Stage Technologies Private LimitedNoida, India
    About the Role : We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, de...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Performance Director

    Marketing Performance Director

    The Qube AgencyDelhi, Republic Of India, IN
    The Qube Agency is a dynamic fashion marketing agency that specializes in transforming startups into standout brands.Focused exclusively on the fashion industry, we offer a comprehensive range of s...Show moreLast updated: 4 days ago
    • Promoted
    Global Performance Marketing Director

    Global Performance Marketing Director

    Mad InfluenceNoida, Republic Of India, IN
    Senior Performance Marketing Manager (Global Markets).Company : Mad Influence (Mad Group).India, US, Europe, SEA, and GCC. We are hiring a Senior Performance Marketing Manager who is both a strategis...Show moreLast updated: 1 day ago
    • Promoted
    Associate Director Digital Marketing

    Associate Director Digital Marketing

    CrisilDelhi, Republic Of India, IN
    Digital Advertising Director – Invisible MotionAt Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.We’re lookin...Show moreLast updated: 28 days ago
    • Promoted
    Director - Digital Product Journey Analytics

    Director - Digital Product Journey Analytics

    ConfidentialGurgaon / Gurugram, India
    At American Express, our culture is built on a 175-year history of innovation, shared.Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.As part o...Show moreLast updated: 18 days ago