Location : On-site (India - Mumbai)
Type : Full-Time
Start Date : Immediate
Industry : Skincare | E-commerce | Healthtech
SkinBB is on a mission to personalize skincare for millions. We're building a mobile-first platform backed by expert dermatology, AI tools, and e-commerce. We're now assembling a lean, high-performance founding tech team - come build the future of skincare with us.
We are seeking a data-driven and performance-focused SEO & ASO Specialist with 4-5 years of experience
in growing organic traffic across both web and mobile ecosystems. The ideal candidate should have expertise
in On-Page SEO, Off-Page SEO, Progressive Web App (PWA) SEO, and App Store Optimization (ASO).
Prior experience in the skincare, wellness, or personal care category will be a major advantage.
Key Responsibilities
SEO (Web + PWA) :
- Conduct complete technical audits and implement on-page SEO best practices for both websites and PWAs
- Optimize meta tags, heading structure, URL strategy, schema markup, and internal linking
- Improve crawlability, page speed, mobile responsiveness, and Core Web Vitals, especially in
JavaScript-heavy environments like PWAs
Collaborate with design and product teams for SEO-optimized landing pages and content strategyManage backlink strategies through ethical link-building and outreachTrack keyword rankings and prepare performance dashboards using GA4, Search Console,Ahrefs / SEMrush, etc.
PWA SEO :
Optimize SEO implementation for dynamic content loading in Progressive Web AppsCollaborate with developers on pre-rendering, caching strategies, and JS crawlabilityEnsure structured data and metadata are properly handled in single-page applications (SPAs)ASO (App Store Optimization) :
Optimize app store listings for iOS and Android (title, subtitle, descriptions, keywords, visuals)Conduct competitor and keyword research for better app discoverabilityMonitor app ranking and conversion metrics using tools like AppTweak, SensorTower, or Store ConsoleCollaborate with growth and design teams to improve listing assets and A / B test performanceRequirements :
4-5 years of experience in SEO and ASO with demonstrated successDeep understanding of Google Search algorithms, mobile SEO, and PWA optimizationHands-on with SEO tools : GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.Experience in handling D2C / e-commerce websites (Shopify / WordPress or headless CMS)Strong analytical and communication skillsBonus : Past work in skincare, wellness, or health-related consumer brandsNice to Have :
Basic knowledge of HTML / CSS and JavaScript SEO best practicesUnderstanding of Firebase, GTM, and event tracking for apps and PWAsExperience with international / local SEO and multi-language setupsTo Apply :
Send your resume and links to SEO / ASO case studies, campaigns, or analytics dashboards you've worked
on. Experience in skincare or wellness brands will receive priority consideration.
Skills Required
Html, Wordpress, Css, Off-Page SEO, Shopify, Firebase, Javascript