ASO / SEO Executive
ConfidentialMumbai, India5 days ago
Job descriptionDevelop and implement on-page and off-page SEO strategies to improve organic visibility. Conduct keyword research and competitor analysis to guide content strategy. Optimize website architecture, meta tags, images, internal linking, and page speed. Collaborate with content and web development teams to ensure SEO best practices. Monitor, analyse, and report performance using tools like Google Analytics, Search Console, SEMrush / Ahrefs. Stay updated with the latest SEO / ASO trends and algorithm changes. Track key metrics like website traffic, bounce rate, keyword rankings, and app store impressions. Identify growth opportunities through organic channels. Assist in planning and executing seasonal campaigns and launches. 1–3 years of proven SEO and ASO experience. Strong understanding of Google Search algorithms, mobile ranking factors, and app store ecosystems. Proficiency in tools such as Google Search Console, Google Analytics, Ahrefs / SEMrush, AppTweak, etc. Basic understanding of HTML, website structure, and mobile UI / UX. Excellent communication and analytical skills. Sports or ed-tech industry experience is a plus. A fast-paced, sports-driven work culture. Opportunity to directly impact the digital growth of a rising sports-tech brand. Collaborative team environment and mentorship. Access to professional development resources.
About SFL :
SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO / ASO Executive to strengthen our visibility and organic reach across web and app platforms.
Key Responsibilities :
App Store Optimization (ASO) :
- Optimize app listings (Play Store & App Store) including titles, descriptions, keywords, and screenshots.
- Perform keyword optimization, A / B testing, and competitor benchmarking.
- Monitor and improve app visibility, rankings, and downloads organically.
- Collaborate with design and development teams to improve app performance and review responses.
Search Engine Optimization (SEO) :
General Growth & Support :
Requirements :
What We Offer :
Skills Required
Google Analytics, Html, Google Search Console, Seo, Aso
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Executive • Mumbai, India
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