Head - Marketing

Location : Andheri

Job Title : Head – Marketing

Work Profile / Responsibilities :

Strategic Planning :

1) Design and execute comprehensive marketing strategies aligned with overall business goals.

2) Focus on expanding the company's presence on online platforms and marketplaces.

Team Leadership :

1) Lead, mentor, and develop a high-performing marketing team.

2) Ensure the team's skills align with evolving demands in digital marketing.

Brand Management :

1) Oversee the development and maintenance of a strong brand identity across all online channels.

2) Ensure consistent messaging and positioning.

Customer Acquisition & Retention :

1) Drive customer acquisition through digital marketing channels, content marketing, social media, email marketing, and partnerships.

2) Implement strategies to enhance customer retention and loyalty.

Data-Driven Decision Making :

1) Utilize data analytics, market research, and customer insights to optimize marketing efforts and maximize ROI.

E-Commerce & Marketplace Strategies :

1) Develop and execute strategies to improve visibility, performance, and sales on online marketplaces.

Product Marketing :

1) Collaborate with product and sales teams to craft effective product marketing strategies.

2) Ensure the successful launch of new products and features.

Budget Management :

1) Manage the marketing budget effectively, allocating resources strategically for optimal results.

Competitive Analysis :

1) Conduct regular analysis of competitors' marketing efforts and market trends to identify opportunities.

Performance Metrics :

1) Establish KPIs and performance metrics for marketing initiatives.

2) Track and report results to the executive team regularly.

Cross-Functional Collaboration :

1) Work closely with departments such as Sales, Product Development, and Customer Support to foster alignment and collaboration.

Qualifications :

Master's degree in a relevant field.

Key Skills :

1) Proven track record of at least 10 years in progressively responsible marketing roles.

2) Demonstrated success in leading and managing marketing teams while fostering collaboration and professional growth.

3) Proficiency in online marketing channels such as SEO / SEM, social media, content marketing, email marketing, and performance marketing.

4) Experience with data analytics and market research for informed decision-making.

5) Strong knowledge of e-commerce platforms and online marketplaces.

6) Exceptional strategic thinking, problem-solving, and decision-making abilities.

7) Basic Photoshop skills.

8) Excellent communication, presentation, and negotiation skills.

Work Environment :

1) A dynamic and collaborative workspace.

2) Opportunity to lead and innovate in a fast-paced industry.