Digital Marketing Executive

Protocol –

, a leading training and development company in Bangalore, looking for a dynamic

Digital Marketing Executive

to drive our online presence and generate high-quality organic leads through smart SEO and impactful social media strategies.

Key Responsibilities :

Implement and manage

SEO strategies

to improve website traffic, keyword ranking, and domain authority.

Conduct detailed

keyword research, competitor benchmarking, and backlinking efforts

Plan and execute

social media campaigns

on

Instagram and LinkedIn

to increase brand awareness and engagement.

Track and analyze performance metrics across all digital platforms and optimize accordingly.

Stay updated with the latest trends in

performance marketing

, Google algorithm changes, and social media best practices.

Required Skills :

Strong understanding of

SEO, keyword research, on-page / off-page optimization, and backlink strategies

Hands-on experience with tools like

Google Analytics, Search Console, SEMrush, Ubersuggest

, etc.

Proficiency in managing

LinkedIn and Instagram

for brand marketing and lead generation.

Knowledge of

performance marketing

and paid digital campaigns (preferred).

Creative thinking with the ability to translate data insights into actionable campaigns.