Inbound Demand Generation Director
CultureMonkeyChennai, Republic Of India, IN9 days ago
Job descriptionTranslate product capabilities and UX flows into landing page structures, on-page copy, and short product GIFs Build comparison, alternatives, integration, and use-case pages anchored on real buyer evaluation criteria Publish content clusters that mix analyst-style POVs with tactical playbooks for HR leaders and managers Own technical hygiene : crawl health, internal linking, schema markup, Core Web Vitals, international targeting Prioritize BOFU and mid-intent topics and use programmatic scale where it fits quality standards Maintain a high editorial bar with tight briefs, expert quotes, fact checking, and review cycles Treat the website as a product with page-type goals and a steady A or B testing cadence Use analytics and session recordings to form hypotheses and iterate quickly Improve speed and accessibility, reduce form friction, and place social proof for maximum lift Keep competitor teardowns and positioning maps current and update messaging accordingly Orchestrate customer stories, mini product tours, and short feature clips for web and social Grow G2 and Capterra review velocity and mine quotes for pages and ads Lead a team of about 10 across SEO, content, design, and marketing ops Build quarterly plans, budgets, and OKRs and manage agencies with clear briefs and SLAs Document learnings and scale what works across templates and playbooks HR tech or employee engagement domain familiarity Programmatic SEO at scale for comparisons, integrations, and templates Experience leveraging third-party ecosystems and review platforms to drive demand (for example, HRIS app marketplaces, G2 or Capterra)
Senior Project Manager - Marketing
Looking for a marketing leader who lives and breathes SEO and content, and knows how to make both drive serious inbound demand.
What we are looking for
A seasoned marketing professional, exposed to global SaaS markets, with 7-10 years of experience, owning inbound demand for CultureMonkey by combining rigorous SEO and content operations with strong product awareness. We want someone who is passionate about creating high-impact, BOFU-focused content and can lead the team with a hands-on, nimble approach, with strong process expertise and a data-driven mindset.
You will lead a high-output team and treat the website like a product with clear goals, rapid iteration, and measurable impact. This role directly reports to the founders.
- A product-aware marketer who collaborates deeply with Product and Sales, not a siloed content owner
- Proven wins where organic and product-informed content moved pipeline, not just traffic
- Strong CRO fundamentals and page speed literacy, with examples of conversion lifts
- Hands-on with GA4, Search Console, Ahrefs / Semrush, Clarity / Hotjar, and an A or B testing tool
- Ability to brief and review product GIFs or micro-demos and convert product notes into buyer-ready messaging
- Excellent writing and editing skills with a clear, practical voice
Roles and responsibilities
Product-aware inbound
SEO and content operations
CRO and website ownership
Research, positioning, and proof
Leadership and operations
Nice to have
Be an important part of an employee-first org that walks the talk around building culture.
About Us
CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement surveys and AI-powered insights to transform companies.
At CultureMonkey, we value simplicity, efficiency, and results, and our company culture reflects that : fast-paced, collaborative, and deeply focused on delivering real impact to our clients.
Check out Life at CultureMonkey here - https : / / www.Culturemonkey.Io / life-at-culturemonkey /
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Director Demand Generation • Chennai, Republic Of India, IN
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