Branch Sales Manager-Ahmedabad

Position Title - Branch Sales Manager-Ahmedabad

Location – Ahmedabad (Will be Accountable for the Gujarat)

Total Experience - 12 to 18 Years

Qualification - MBA (Full Time) (Compulsory)

Reporting to the Zonal Sales Manager

Direct Reporting - Yes (2 Area Sales Manager / 2 Area Service Manager / TSO=10)

Key Responsibilities : -

Sales & Distribution :

Creating a branch sales plan in alignment with the regional plan

Ensuring that the products are available across the defined territory to reach the customer

Increasing volume tie-up and getting business from existing partners in the market / region

Analyzing the current market coverage and dealer coverage, and developing the distribution strategy to expand the channel reach for the products

Ensuring effective deployment of staff at retail doors within cost parameters

Assisting the sales team with maintaining relationships and negotiating, and closing deals

Analyzing the market data and developing distribution strategies accordingly

Managing relationships with the distributors and the channel partners

Developing and nurturing an extensive network of distributors and dealers in the Trade

Driving the collection and reporting of required current and historical branch sales data to support category and channel analytics

Driving sales target-setting for on-ground sales and conducting periodic reviews

Executing sales volume and value targets for branch

Managing company-owned retail outlets and evaluating store and individual performance

Managing the execution of marketing initiatives (BTL) and overseeing all key account management activities for the branch

Visiting markets to understand and resolve store operational queries

Preparing periodic sales pipeline reports showing sales volume and potential sales for various sales channels

Other Channel Partners :

Identifying and developing good franchises in target markets and monitoring their performance.

Refining the service network coverage and quality of service franchises, leading to better service delivery and growth in sales.

Ensuring that channel partners (Large Format outlets & Online channel partners) get a good fill rate

Ensuring effective implementation of marketing and visual merchandising activities as per corporate guidelines in LF outlets

Providing competitor analysis insights regularly to help the Head Office (Sales & Marketing) to make an accurate demand forecast.

Service Setup :

Building and stabilizing the service network, leading to better service delivery and growth in sales

Identifying the major complaint areas and ensuring an after-sales service setup is created

Identifying a good service franchisee for the commencement of the service setup

Monitoring and ensuring the speedy implementation of new policies about Service and DSRC

Inventory Management :

Overseeing all sales logistics for the branch for finished and defective goods

Inventory planning to ensure the availability of the right stocks within the parameters specified

Forecasting in SKU to ensure no loss of sales opportunity and no non-moving inventory in the warehouse.

Commercial :

Ensuring all pending claims of distributors are settled on time

Ensuring receivables are under control and acceptable norms

Managing Branch Budget

Monitoring daily billing to distributors and the sales progress

Team Management :

Ensure the team is aligned with the assigned goals. Keeping them updated on their targets and providing support on achieving their targets

Training the team on managing customers and distributors

Motivating the team through different engagement activities and group activities

Leading and reviewing the branch sales force productivity to meet value, volume targets