Key Responsibility Areas (KRAs) :
- Product Strategy & Trade Marketing Planning
- Define product vision aligned with Pet Care goals and sales needs.
- Map competitor trade marketing efforts and emerging trends.
- Develop differentiated positioning for Hester's Pet Care portfolio in trade.
- New Product Development, GTM & Field Sales Activation
- Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy.
- Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation.
- Collaborate with zonal / regional sales teams to localize marketing efforts.
- Ensure high visibility at vet clinics, retail pet shops, and distribution channels.
- Market & Field Insights
- Gather insights from field visits, retailer feedback, and sales team discussions.
- Monitor competitive activity in trade to adapt tactics quickly.
- Support zonal and regional managers in developing market-level strategies.
- Sales Enablement & Communication
- Create ready-to-use sales collaterals : product sheets, pitch decks, objection handling.
- Plan and deliver trade-focused training modules.
- Support incentive design and performance-tracking tools for sales team motivation.
- Sales Scheme Management
- Develop quarterly trade promotion calendars.
- Roll out incentive schemes and monitor participation and impact.
- Ensure timely communication of schemes to all field force levels.
- Performance Tracking & Feedback Loop
- Track KPIs including sales growth, scheme effectiveness, and field feedback.
- Maintain a feedback loop with the field team and make rapid tactical adjustments.
Education : BVSc or MVSc (Veterinary Science)
Experience : 6 to 10 years in Product Management in Pet care
Job Location : Kadi, Gujarat ( Bus transportation facility available from Ahmedabad, Kalol & Kadi)
Interested candidate can share their resume on [HIDDEN TEXT]
Skills Required
Market Research, product strategy , Performance Tracking, New Product Development, Sales Enablement