Product Manager - Pet Care

Key Responsibility Areas (KRAs) :

• Product Strategy & Trade Marketing Planning
• Define product vision aligned with Pet Care goals and sales needs.
• Map competitor trade marketing efforts and emerging trends.
• Develop differentiated positioning for Hester's Pet Care portfolio in trade.
• New Product Development, GTM & Field Sales Activation
• Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy.
• Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation.
• Collaborate with zonal / regional sales teams to localize marketing efforts.
• Ensure high visibility at vet clinics, retail pet shops, and distribution channels.
• Market & Field Insights
• Gather insights from field visits, retailer feedback, and sales team discussions.
• Monitor competitive activity in trade to adapt tactics quickly.
• Support zonal and regional managers in developing market-level strategies.
• Sales Enablement & Communication
• Create ready-to-use sales collaterals : product sheets, pitch decks, objection handling.
• Plan and deliver trade-focused training modules.
• Support incentive design and performance-tracking tools for sales team motivation.
• Sales Scheme Management
• Develop quarterly trade promotion calendars.
• Roll out incentive schemes and monitor participation and impact.
• Ensure timely communication of schemes to all field force levels.
• Performance Tracking & Feedback Loop
• Track KPIs including sales growth, scheme effectiveness, and field feedback.
• Maintain a feedback loop with the field team and make rapid tactical adjustments.

Education : BVSc or MVSc (Veterinary Science)

Experience : 6 to 10 years in Product Management in Pet care

Job Location : Kadi, Gujarat ( Bus transportation facility available from Ahmedabad, Kalol & Kadi)

Interested candidate can share their resume on [HIDDEN TEXT]

Skills Required

Market Research, product strategy , Performance Tracking, New Product Development, Sales Enablement