Associate Director - Events (Marketing)

Associate Director Grade

Role Overview

We are searching for a strategic and innovative Associate Director Event Management Marketing to lead the planning, execution, and evaluation of high-impact events that align with our organization's mission and objectives. In this pivotal role, you will leverage your expertise in event management to create memorable experiences that engage our audiences and foster community connection

Responsibilities

Design and implement a comprehensive event strategy that aligns with our organizational goals and enhances brand visibility.

Lead cross-functional teams in planning and executing all aspects of events, including digital and on-ground brand visibility, logistics, vendor management, and audience engagement.

Develop and manage event budgets, ensuring effective resource allocation and financial accountability.

Establish and maintain relationships with key stakeholders, sponsors, and partners to maximize event impact and reach.

Build and enhance effective SOPs with clear communication on roles, responsibilities, and escalation path. Implement a transparent communication strategy by using multiple channels for updates on event status and encouraging open feedback.

Oversee post-event evaluations, analyzing attendee feedback and metrics to continuously improve future events.

Stay abreast of industry trends and best practices to innovate and elevate our event offerings.

Required and Preferred Qualifications

Required :

12+years of experience in event management, with a proven track record of successfully executing large-scale events.

Strong project management skills, with the ability to manage multiple priorities and deliver results under tight deadlines.

Exceptional communication and interpersonal skills, with a demonstrated ability to build relationships and collaborate with diverse stakeholders.

Preferred :

Experience in digital event production and hybrid event management.

Proficiency in event management software and tools, and CRM tools.

Knowledge of marketing and promotional strategies to enhance event attendance and engagement.

Technical Skills and Relevant Technologies

Expertise in event planning software (e.g., Cvent, Eventbrite) and project management tools (e.g., Asana, Trello).

Strong understanding of virtual event platforms and technologies.

Ability to analyze and interpret data to inform event strategy and decision-making.

Ability to define drip campaigns, messaging and working knowledge of CRM tools like Pardot, HubSpot, etc.

Ability to leverage AI tools to create banners, HTML mailers, social media video editing

Soft Skills and Cultural Fit

Creative thinker with a passion for storytelling and audience engagement.

Proactive problem solver who thrives in fast-paced environments and adapts to changing circumstances.

Collaborative leader with a strong emphasis on team building and cross-departmental partnership.

High emotional intelligence and the ability to connect with diverse audiences.