Role Overview :
The Sales HRBP will act as a strategic partner to the Sales function, driving people initiatives aligned with business goals. The role involves end-to-end HR business partnering, including manpower planning, talent management, performance enablement, employee engagement, and capability building across the sales organization.
Key Responsibilities :
1. Business Partnering & Stakeholder Management
- Build strong and collaborative relationships with Regional Sales Managers (RSMs) and their teams.
- Attend monthly regional sales meetings to understand priorities, challenges, and people-related issues.
- Partner with Sales leadership to align HR priorities with business goals and improve team productivity.
2. Field & Market Exposure
Undertake 2-3 days of market visits every month to gain insights into field realities, sales operations, and frontline challenges.Evaluate salesperson productivity and work closely with managers to design improvement actions.3. Talent Acquisition & Manpower Planning
Manage end-to-end recruitment for front-line and mid-level sales positions (TM, SO).Handle bulk hiring drives in line with approved budgets, ensuring adherence to cost and timeline targets.Coordinate with the Talent Acquisition team to ensure smooth onboarding and early integration of new hires.4. Employee Relations & IR Management
Handle employee relations and IR issues within the sales workforce in coordination with zonal and HR leadership.Ensure consistent communication and grievance redressal mechanisms across regions.Promote a transparent, fair, and engaging work culture.5. Learning & Development
Identify training needs and coordinate selling skills and product knowledge training for front-line and TM levels.Conduct or co-facilitate training programs based on prior experience in sales capability building.Track and assess the effectiveness of training interventions.6. Performance & Productivity Management
Support the sales team in goal setting, performance tracking, and productivity reviews.Analyze data from SFA, DMS, and M-Assist tools to identify trends, performance gaps, and actionable insights.Recommend interventions to improve efficiency and field effectiveness.7. HR Operations & Compliance
Ensure HR processes (confirmation, transfers, exit formalities, etc.) are implemented effectively within the sales organization.Partner with HR Operations for payroll and attendance accuracy.Maintain compliance with HR policies and procedures across zones.Education Qualification required
MBA / PGDM in HR or equivalent qualification.Key Skills and Attitude Required
Business Acumen & CollaborationInfluencing & Stakeholder ManagementProblem Solving & Analytical ThinkingEmployee Engagement OrientationAgility & ExecutionExcellence Experience
7-9 years of HR experience, with at least 3-4 years in an HRBP role supporting sales or field teams.Proven exposure to FMCG / Hygiene / Consumer Products industry.Strong understanding of sales operations, IR handling, and field realities.Working knowledge of SFA, DMS, and M-Assist tools.Excellent communication, stakeholder management, and analytical skills.Willingness to travel frequently for regional meetings and market visits.(ref : iimjobs.com)