Specialist - Marketing Automation & Growth

Location : Remote (India-Based)Role Overview : We are looking for a data-driven and strategic Marketing Automation & Growth Specialist, to join our central marketing team. This is a senior individual contributor role focused on owning our marketing automation strategy using MoEngage and driving student acquisition and conversion across different regions. You will act as a key liaison between the central team and in-country marketing teams, using your expertise to influence strategy, optimize funnels, improve campaign performance and support our paid performance marketing efforts. The ideal candidate is a Master of Marketing automation who also possesses exceptional communication and persuasion skills to foster collaboration and drive results.Key Responsibilities : Marketing Automation Campaigns : Plan, build, and execute automated user engagement campaigns usingMoEngageacross multiple channels – including Email, WhatsApp, SMS, push notifications (app and web), and in-app messaging. Set up behavior-triggered journeys and drip campaigns to nurture leads through the student lifecycle (inquiry, meeting, application, visa, pre-departure, etc.). Ensure personalization and timely communication at each stage of the student’s journey.Segmentation & Personalization : Develop robust audience segmentation andtrigger-based workflows . Leverage student data (demographics, behavior, stage in application process) to send highly relevant content. Continuously refine segments (e.g. by country of interest or test scores) and use dynamic content to improve engagement.Performance Marketing Support : Collaborate with the performance marketing team on planning and optimizing paid campaigns (Facebook / Meta Ads, Google Ads, etc.). While your focus is automation, you will contribute to paid marketing strategy by sharing insights from automated campaign data (e.g. which messaging gets the best email response could inform ad copy). Having hands-on ability to launch and manage campaigns on Google and Meta is a strong plus.Cross-Functional Stakeholder Management : Act as the primary point of contact for our regional marketing teams and country managers when it comes to marketing automation initiatives. Gather campaign requirements from in-country teams (India, Sri Lanka, Nepal, Philippines, Indonesia, Australia, Bangladesh, Vietnam, Singapore, Malaysia) and translate them into MoEngage campaign setups. Communicate campaign plans, get buy-in from local stakeholders, and ensure their goals are met. Essentially, you’ll function in an“