Digital Marketing & Growth Specialist

Location :

Chennai, India (On-site, Full-time)

Company : Vasman Solutions

Overview :

Vasman Solutions is looking for an experienced

Digital Marketing & Growth Specialist

to join our in-house team in Chennai.

The ideal candidate will have a strong background in

digital marketing, inbound lead generation, and go-to-market (GTM) strategy

, with hands-on experience working with

technology or SaaS startups

This role requires someone who can plan and execute campaigns that increase brand visibility, generate qualified leads, and produce engaging content aligned with company goals.

Responsibilities

Plan, execute, and manage

digital marketing campaigns

across multiple channels (SEO, Google Ads, LinkedIn, and email).

Develop and implement strategies for

inbound lead generation

and customer acquisition.

Collaborate with leadership on

GTM strategies

for new product launches and market initiatives.

Create and publish

blogs, articles, and social content

relevant to technology and cybersecurity domains.

Manage and optimise

website content, SEO performance, and conversion tracking

Track key metrics (CTR, CPL, CAC, ROI) and prepare performance reports.

Coordinate with internal teams to ensure consistent

branding and messaging

Conduct competitor and market analysis to identify new opportunities.

Ensure marketing activities are aligned with company objectives and target audiences.

Requirements

4–6 years

of experience in

digital marketing, growth, or performance marketing

, preferably within a

B2B technology or SaaS startup

Proven experience in

lead generation and GTM campaign execution

Proficiency in

SEO, SEM, Google Ads, and LinkedIn Campaign Manager

Strong communication and writing skills, with the ability to produce or edit

technical or cybersecurity-related content

Hands-on experience with

Google Analytics

HubSpot

, or equivalent marketing automation tools.

Understanding of

content marketing, social media strategy

, and

performance tracking

Highly organised, analytical, and able to manage multiple projects independently.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Employment Details

Type :

Full-time (In-office)

Location :

Chennai, Tamil Nadu

Applications will be accepted

only via LinkedIn

dont call us.