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COO / Unit Head - Hospital Operations

COO / Unit Head - Hospital Operations

Hospital Placement Recruitment AgencyNew Delhi, Delhi, India
9 hours ago
Job description

Job Purpose

To lead hospital / unit operations with a dual focus on operational excellence and business growth. The COO / Unit Head will oversee day-to-day functioning of all clinical and non-clinical departments, ensure compliance with NABH / quality standards, and drive patient footfall and revenue through strategic marketing and business development initiatives.

Key Responsibilities

1. Operations Management

  • Oversee all hospital operations (clinical, nursing, administrative, billing, HR, IT, facilities).
  • Implement SOPs to ensure smooth functioning and compliance with NABH standards.
  • Monitor patient care quality, safety standards, and grievance redressal.
  • Lead regular performance review meetings with departmental heads.

2. Business Development & Marketing

  • Design and execute marketing strategies to increase patient inflow, brand visibility, and community engagement.
  • Build corporate tie-ups, TPA / insurance relationships, and referral networks with doctors.
  • Drive digital campaigns, outreach programs, CME events, and health camps.
  • Track ROI on marketing spends and optimize campaigns accordingly.

    • 3. Strategic Leadership

  • Assist top management in long-term planning, expansion, and new service lines.
  • Ensure achievement of revenue, EBITDA, and patient satisfaction targets.
  • Introduce cost-control measures without compromising quality of care.
  • Represent the hospital / unit in public forums, associations, and partner events.

    • 4. People & Performance

  • Mentor and manage departmental HODs and staff.
  • Build a performance-driven culture with clear KPIs / KRAs.
  • Ensure training & development programs are aligned to service excellence.

    • KPIs (Key Performance Indicators)

  • Patient footfall growth (% YOY increase).
  • Revenue & profitability targets achieved (Monthly / Quarterly / Annual).
  • NABH / quality compliance audit scores.
  • Patient satisfaction scores (NPS / Feedback).
  • Number of corporate tie-ups, referral doctors, and community events initiated.
  • Staff retention and training compliance rates.

    • KRAs (Key Result Areas)

  • Smooth day-to-day functioning of hospital / unit operations.
  • Marketing and business development initiatives implemented with measurable ROI.
  • Operational cost efficiency maintained.
  • Brand visibility enhanced in the catchment area.
  • Strong stakeholder relationships (patients, corporates, doctors, regulators).

    • Candidate Profile

    Education : MBA / PGDM (Marketing / Healthcare Management) or equivalent; MHA / MBA preferred.

    Experience : 12–18 years in hospital / healthcare operations, with at least 5+ years in leadership roles.

    Background : Strong exposure to both operations and marketing / business development in healthcare.

    Skills :

  • Strong leadership and team management.
  • Strategic thinking with execution focus.
  • Proven track record in patient footfall growth, corporate tie-ups, and marketing ROI.
  • Excellent communication and stakeholder management.
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    Operation • New Delhi, Delhi, India

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