Marketing Program Specialist

Description and Requirements

CareerArc Code

CA_UT

"At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.

Are you looking for a role where you can combine your marketing automation experience and knowledge of B2B lead management flows to better enable marketing execution efforts to measure results and improve processes? If so, this position is for you!

What you’llbe responsible for :

Be the go-to expert in our Eloqua (or Marketo) instance so that our back-end process meets standards for accurate, efficient reporting and optimization.

Own the administration of certain processes within our MarTech stack, including managing user access, process governance, and providing insight to improve the use of these tools

Work closely with marketing leadership and sales operations to ensure the marketing database is clean, complete

Create and implement scalable processes to improve current and future processes

Onboarding new Martech tools and their integration with existing BMC tools and processes

Job Requirements :

Excellent communication and persuasion skills

Collaborative, detailed, service-oriented, and a solid technical mindset

Ability to translate business objectives into marketing goals, processes and measurements

Experience in Industry Best Practices for marketing metrics and processes

Power user with Microsoft PowerPoint, Excel, and Visio

2+years' experience in B2B marketing working with a sales, marketing or financial operations team

Experience in Eloqua / Marketo, collaboration tools (i.e. Microsoft Teams), and advanced reporting and analytics tools.

Nice to Have’s :

Experience in analytics

Experience in ABM or Demand Generation role in the high-tech industry

BA / BS in marketing, business, or related field, preferred

Bachelor’s degree