Assistant Manager Loyalty & CRM (Relocation to the UAE)

Note : This is a full-time onsite role and requires relocation to Sharjah, UAE.

Job Purpose

We are seeking a strategic, insight-driven Assistant Manager, Loyalty & CRM to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring CRM communications align with KFC’s bold, customer-first brand voice. The ideal candidate brings commercial acumen, cross-functional influence, and experience in fast-paced, data-driven environments such as QSR, e-commerce, or food-tech.

Key Responsibilities :

Strategic CRM & Loyalty Planning

• Shape and own the loyalty and CRM strategy, ensuring alignment with KFC’s brand objectives, customer needs, and market opportunities.
• Develop and implement targeted CRM campaigns (e.g., email, push notifications, in-app messages, SMS) for customer onboarding, retention, re-engagement, and win-back, aligned with marketing objectives and promotional calendars.
• Utilize customer data to create highly granular segments based on order history, preferences, behavior, demographics, and app usage patterns to deliver personalized experiences
• Monitor, analyze, and report on CRM campaign performance, customer churn rates, lifetime value (LTV), and engagement metrics, providing actionable insights for continuous improvement.

Loyalty Program Leadership

Insight & Data-Driven Decision Making

Creative & Cross-Functional Influence

Qualifications & Experience